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Generali Bulgaria and For Our Children Foundation continue their joint project Safe Home For Our Children in 2015. The project that recently won the third prize in the Cause-Related Marketing category of BBLF’s 2014 Responsible Business Awards aims to support the care for abandoned babies and toddlers residing in the Family House, their escape from life in a social institution where they receive love, care and attention in a real family. The strategy of Generali is to donate 1 BGN of the income from every Home Property insurance as well as to continue engaging their employees by enabling them to support the project via monthly donations from their salary.
The Safe Home for Our Children project seeks to ensure sustainability and development of the Family House created by For Our Children Foundation in the autumn of 2012. There, for the first time in Bulgaria, the care is placed in the custody of a real family, and not in the hands of a hired staff which enables children to be raised in an environment similar to a family one. The house is a transitory spot for the abandoned children from a temporary to a long-term family environment. While the children live in the Family House the team of the Foundation search for a foster or an adoptive family or, when possible, for a return to the child’s native family.
At the end of 2014 with support from investors, For Our Children Foundation started building a Children House over a plot provided by Sofia Municipality. At the end of 2015, the children who live in the Family House and those who are supposed to be hosted there will be moved to the Children House. There they will continue receiving love and care depending on their individual needs.
"Generali Group has more than 183 years of history and during all this time a great priority has always been creating and working in harmonious partnerships with local organisations. Generali is a responsible citizen using funds, expertise and other corporate resources to support public and private organisations engaged in improving the conditions of life through a variety of social, cultural, ecological and sport initiatives. The Family House Generali supports is crucial for the community and a sign that we are moving in the right direction. The recognition it recently received at BBLF’s Annual Responsible Business Awards 2014, is further evidence that our efforts - those of our company and employees, are appreciated. But the most important are the small children in the Family House who receive far more than a donation, they receive a family. I truly believe that the family is of fundamental importance for the well-being and happiness of every human being at every stage of their life", Dancho Danchev, President of the Managing Board Executive Director of Generali Bulgaria said.
"The long-term support of Generali Bulgaria and the engagement of its employees and clients with one of the most important social causes indicates how profound and well-developed the company’s corporate social responsibility is. We are thankful to the management of Generali and their employees that they choose to support the children in the Family House and their right to have equal opportunity in life. To them it starts with a caring family outside the isolation of institutions", Ivanka Shalapatova, CEO of For Our Children Foundation said.
The partnership between For Our Children Foundation and Generali began in 2013 when the company donated all its budget for Christmas corporate presents to the Family House. In 2014, in addition to the corporate donations that were part of the Safe Home For Our Children project Generali took part in various volunteering and charity initiatives such as renovating the area of the St. Sofia Community Support Centre, donation of handmade wooden toys, joining Evening of the Virtues 2014, For Our Children Foundation’s biggest event.