As a telco company providing connectivity and technological products and services to over 1 million users in Bulgaria, we at Yettel know first-hand the innovations and their transformative effect. Social media, artificial intelligence, the Internet of Things and machine learning bring new risks to online safety and data protection, and require new digital skills that we are increasingly unable to master quickly enough due to the intensity of the changing environment or the lack of of tools. Therefore, our ambition is to give people real knowledge and skills to be prepared digital citizens, and to protect the most vulnerable online users - children and teenagers, by informing them about the dangers of the digital environment.

We engage children and young people (ages 7-19) on the topic of online safety and help people (regardless of their age) to develop digital skills. In addition to teenagers, and everyone interested in developing digital skills, the target audience is also parents and teachers, who have a leading role in creating our digital habits. It reaches target groups with online and offline initiatives implemented through partnerships with foundations, NGOs, schools, and influencers.

Yettel has been implementing online safety and digital skills initiatives since 2006. In 2020, they were upgraded with the launch of the Digital Scouts mobile app, where youngsters learn about online dangers through an interactive game. Its participants for the period 2020-2021 are over 60,000. In 2022, it emphasizes its serious commitment to both topics by placing them in its Sustainable Development Strategy 2028 in the direction of "Technologies for a Sustainable Future".

In 2023, we ran 2 social media campaigns using favorite teen influencers. They created educational and entertaining content on topics such as "Strangers Online," "Online Bullying," "Fake News," and more, reaching over 39,000 youth. With the foundation for equal access to quality education "Together in Classs" and its website prepodavame.bg, we implemented the project "Digital Skills in the Age of Artificial Intelligence". It included: a webinar for high school teachers, 3 online modules and a challenge with group projects with which children to demonstrate knowledge and critical thinking. The project involved over 9,000 high school students and their teachers. We also implemented a quiz with questions about safe surfing online in the Digital Scouts app, in which almost 5,000 children participated. SafeNet specialists developed digital lessons for children from 1 .to 4th grade about the dangers of the Internet, which over 400 teachers then taught to over 9,000 children in a classroom teacher's lesson in schools across the country.

The initiatives of the "Safe Internet and Digital Skills Development" program, in addition to awareness, also work for real "audience engagement", which is set as a key performance indicator. The main topics of the campaigns in 2023 were AI, ChatGPT, misleading content online, online harassment, and protection of personal data. The main goal of the campaigns with these topics was to give new knowledge and skills to the participants and to "test" them so that the participants demonstrate what they have learned in practice. This was done using group project assignments, quizzes, digital question-and-answer campaigns. The efforts of all Safer Internet campaigns have reached a total of over 60,000 people.