Project Aim
ZAGORKA's strategy for diversity, equality and inclusion prioritizes the following goals:
1. Improving cooperation at all levels in the company (the We instead of Them attitude).
2. Even better gender balance in individual functions.
3. Encouraging acceptance of differences and willingness to change.
4. Inclusive leadership - building skills and demonstrating them at all levels.
The formed DEI Council in ZAGORKA, consisting of the Management Team and leaders from various functions in the company (so-called Ambassadors), who analyze the climate studies and develop the DEI strategy.
Project Target Group
1. All employees in ZAGORKA. We aim to build an inclusive and safe environment:
• Everyone is accepted and valued for who they are (gender, race, age, etc.)
• Everyone wants to give the maximum because we believe in the common goal and our contribution to it
- sharing point of view that will be heard, regardless of job level, gender, etc
• Everyone has equal opportunities and is judged on their contribution
2. Support various social groups with special needs and the community as a whole
Project Duration
The Diversity, Equality and Inclusion Strategy is long-term, with work to achieve the goals set for 2023 and 2024.
1. Establishment of a DEI Board
2. Passing the trainings by the members of the DEI council
3. Development of strategy and plan of action and communication (incl. analyses, collection of data and information).
4. Creation of materials for conducting trainings
5. Implementation of the plan from the strategy
Project Activities
1. Improving cooperation through the initiatives:
• Step into the shoes of - each employee can spend 1 day with a colleague from another department to get to know his/her work and the business from a different angle
• Virtual coffee with a colleague - meetings between colleagues who do not communicate often
• Hobby clubs (sports, culture, cooking, etc.)
2. Even better gender balance through:
• Interview training with people managers to support diverse selection
• Open meetings for discussions - ZAGORKA TOGETHER for the whole organization, team meetings, meetings with the management team
• Women in Sales - career development discussions for ladies
3. Promoting acceptance of differences and readiness for change by:
• Career opportunities: DobrotoTuk - colleagues share their career development in ZAGORKA; Talent training; PDP - each employee prepares his own development plan based on his ambitions
• Being open to change – trainings for all employees in the company to accept change and deal with stress
4. Inclusive leadership through:
• 9 Inclusion Practices to Create an Inclusive Environment and Break Down Prejudice
• All-Inclusive - mandatory e-learning for HEINEKEN empl
Project Results
• Index of inclusion, which shows results of ZAGORKA far above the norm compared to top companies worldwide
• Gender balance achieved at leadership level 50%/50% (male/female)
• 100% of our leaders have undergone inclusion training and workshops on HEINEKEN's 9 inclusive practices
support of:
o Day center for adults with mental disabilities St. St. Kuzma and Damian Stara Zagora
o Caritas Sofia
o Maria's World
o social enterprise GIP
o Foundation Voice for Sofia Pride
o WorkIn Stara Zagora to promote employment
o Volunteerism of our employees through Cook for Good volunteers cook and sell homemade food to colleagues, and the collected funds are donated to BCH Stara Zagora and Animal Rescue Sofia