To raise the issue of environmental protection with a focus on the consequences of human activity, climate change and the loss of Bulgaria's characteristic four seasons. For more than 15 years, we have felt the gradual loss of seasons, and increasingly serious consequences such as floods, fires, prolonged heat and devastating storms are a fact. But these changes are not irreversible, and the building of an ecologically sustainable future depends only on the awareness and engagement of the general public with the problem. Investbank is a socially responsible institution and as such it is important for us to participate in more socially significant initiatives and projects. SEASONS, in collaboration with the Visionary Foundation, is just such a project that draws attention to the problem, bu

The project ennobles the urban environment (the underpass is not Bulgaria Blvd. and Todor Kableshkov Blvd.), while at the same time sending a strong message to all those who pass by it daily. The message about the disappearing seasons reached a huge audience from the neighborhoods "Manastirski livadi" (east and west), "Borovo" and "Gotse Delchev" not only thanks to the large flow of people, but also after a massive campaign in the media and social networks.

Investbank's corporate policy is aimed at sustainable development, as part of the financial institution's successful business model. The integration of ESG policies is embedded in our development strategy and we consider their implementation in all processes as a key factor for long-term growth and response to market expectations. The Seasons project is a response to this policy and shows how important it is for businesses and citizens to be united in a common cause.

Prepared press release "Investbank" AD and the Visionary Foundation draw attention to climate change and the disappearance of seasons, published in dnevnik.bg, business.dir.bg, 24chasa.bg, mediapool.bg, dnes.bg, economic.bg, standartnews.com , bta.bg, bnr.bg, dnes.bg, actualno.com, bta.bg, focus-news.net, bgnes.bg, bgonair.bg. Publication of material in the Economy magazine on the topic: Business with a Cause. Publication of material in the print and online edition of the newspaper 24 Chasa, part of the "Sofia RESTART" project. Publication of a press release on the bank's website with the title: Let's make Sofia more colorful. In the text, we talk about our contribution to the improvement of the urban environment through the restoration of old electrical panels, as part of our commitment to society and our surroundings and a continuation of the Seasons project. Stoyan Tsvetkov, executive director, participated in the opening of the project with a statement, together with mayors from the Metropolitan Municipality and Triaditsa District, after which he participated in a live radio broadcast on BNR. Sponsored Facebook posts, Instagram stories and posts, LinkedIn posts.

Before the Seasons project was implemented, the underpass at Bulgaria Blvd. and Todor Kableshkov Blvd. was a constant object of vandalism – the walls were scratched with sprays, there were traces of shoes and various stains. The integrity of the screed was compromised. After the walls were painted by the artists, no new acts of vandalism were recorded, the murals are intact, and passers-by still enjoy the paintings and even walk around the entire underpass to look at everything. We received dozens of proposals from citizens in nearby neighborhoods for the restoration of other sites and for joint initiatives aimed at improving the urban environment.