The financial literacy among Bulgarian students is alarmingly low, the educational system inadequately addresses these critical issues. Families bear the primary responsibility for imparting knowledge about personal finances and financial habits. Simultaneously, they harbor apprehensions about tackling the subject, either due to lack of understanding or failure to recognize its significance. Through a captivating art provocation, the My Money initiative endeavors to bring attention to the crucial aspects of fostering strong financial culture and to direct public focus towards its significance for the overall prosperity of the society. The initiative is a platform for effectively promoting educational content and training workshops, providing essential tools to parents and teachers.

Through a multifaceted approach, the initiative endeavors to build a comprehensive network of support, engaging families, teachers, and media to collectively contribute to the promotion of financial education and awareness. The initiative encompasses a range of interconnected target audiences, including: - Families with children up to 12 years of age (both parents and children) - Teachers from primary education - Media as ambassadors of knowledge

The initiative spans a core active duration of 4 months, commencing from the initiation of the contest in March and culminating in the award ceremony and the exhibition in June. The deliberate extension of time reflects the commitment to sustaining and nurturing interest in financial literacy. Even beyond the campaign's conclusion, a series of ongoing educational meetings persist in schools and companies. The monthly financial literacy newsletter continues to grow in popularity and audience.

Contest: The national "My Money" contest, an official part of the international initiative Global Money Week, drew participation from 679 children across 94 cities and villages. Distinguished figures in the economic and educational landscape were invited as ambassadors and judges: Milena Stoycheva (Junior Achievement Bulgaria), Ekaterina Panayotova (UniCredit Bulbank), Latchezar Bogdanov (IME), Zhivka Popatanasova (bTV), and Houben Cherkelov (artist). Educational hub: The website hosted a specialized section offering valuable articles, downloadable resources, and expert advice for children's financial literacy. Leveraging the website, social media, partnerships, and newsletters, this educational content has impacted over 40,000 families. Media coverage: The captivating approach to financial literacy sparked interest from national and regional media. Notable publications include: bTV BNR Horizont, Hristo Botev, Regional Radios Forbes Economy Magazine Bloomberg TV Dir.bg Investor Economic.bg Darik Focus BTA Az-buki Glasove Mammi.bg Detskitegradini.com 9 months The New Parents, etc. Student sessions: Engaging presentations and workshops reached 350+ students

The initiative aimed to bring a fresh perspective on the topic of financial literacy to the main audiences: - Empowering parents and engaging children in conversations about financial literacy, fostering a supportive environment for learning about money, personal finance and healthy financial habits. - Recognizing the pivotal role teachers play in shaping students' knowledge and attitudes, the initiative extended its outreach by providing valuable resources and support, seeking to enhance educators' confidence and ability to integrate financial literacy into their teaching practices. - Acknowledging the influential and educational role of media, the initiative aimed to leverage media outlets as ambassadors to ensure that financial literacy topics are recognized as important.