Advertisement of the Advent calendar of METRO Bulgaria.
Support and promotion of a social cause - Ready for Success program of the BCause Foundation
Project Target Group
1. Of the communication campaign - 25-65-year-old consumers
2. Of the "Ready for Success" program - excellent students in the 11th and 12th grades and students in public educational institutions, who have lost one or both of their parents, or who grew up in a specialized institution.
Project Duration
08.11.2022 - 15.12.2022
Project Activities
o Landing page information in metro.bg
o Digital advertising campaign (Facebook ads (including Instagram), Google ads (including YouTube))
o Content on the social networks Facebook and Instagram
o Television advertising
o Radio advertising
o Branding in stores
o Press release
Project Results
Digital channels:
o 3.7M impressions
o 215K+ views
o ~49K website clicks
Media Channels:
o 16 publications
o Over 3 million potentially reached audience
Sales and donation:
o 10,000 calendars sold and a donation of BGN 10,000 for the bCause Foundation and their "Ready for Success" program.
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