The purpose of the project was to raise funds for the Bulgarian Red Cross National Fund and to support the families of children injured in road accidents. The charitable initiative was organized by "Insa Oil" and dedicated to Christmas. The motto of the campaign was: "We are with you!". Every year, about 1,000 children become victims of car accidents. In the accidents, many of the children become orphans, and others need long-term specialized medical care. Until now, the National Fund has been supported by individual an corporate donations and membership fees of partners. The "Insa Oil" project completely changes the approach to its financing, which leads to successful results and the possibility in 2022 year to help more families.

The project assists separately the children and their families, from all the country until the age of 18, who became traffic accident victims. In 2022, 27 children have died, because of traffic accidents and the rest of 1097 were injured. Due to the economic condition of the country, INSA Oil has attracted as participants in the campaign, partners. INSA Oil has built awareness with this charity campaign.

INSA Oil traditionally realizes social, charity-oriented campaigns in regards to the Christian festivities. This initiative was realised in November and December, 2022. The company had given up from producing Christmas souvenirs for its partners and gave away the planned funds (100,000 BGN) for BRC’s National Fund. In 2021 these funds were utilized for a renovation of an orphanage in the village of Zelenikovo. The previous year INSA Oil has encouraged its partners to follow their initiative.

In the framework of the charity initiative, INSA Oil has taken the decision to utilize the planned sums for the production and distribution of the Christmas souvenirs, in order for the to be donated to the National Fund of BRC for supporting the families of children that have become victims of traffic accidents. In the framework of the charity initiative were sent invitation letters to the business partners of INSA Oil. The initiative was announced by the medias. The names of the participating partners were mentioned in the official website of INSA Oil. Announcements for the participation in the campaign was published in the social media. Representatives of INSA Oil have conversed with their partners the fruitfulness of this particular initiative. BRC coordinated the number of the families that have received financial help from the Fund. In the end of the campaign, donation certificates were issued for all the participant companies from BRC and also it was organized ceremony for giving away the donations for the families. The ceremony was covered in the national medias and in the social medias. The families оф 95 injured children have received donations with the sum of 97 300 BGN.

For 45 days in the National Fund were collected 104,000 BGN. The difference of the collected funds with the previous years is with an increase of about 74%. In 2022, 95 children with mild and severe injuries, caused by car accidents, have received the financial contribution for treatment. There is an increase of the number of families, that are receiving treatment. The donation sums have been increased with about 30%-70%. The funds from the National Fund are allocated two times in a year. These funds are smoothening the costs of the families for the rehabilitation of their children and it contributes for the re-adaptation of the parents back into society. The media coverages, during the charity campaigns have big significance in preventing the traffic accidents in the whole country.