PRESTIGE’s brands are one of the most preferred and favorite brands in Bulgaria. They reach millions of Bulgarians every year. They have the power to create messages, to educate, to remind traditional Bulgarian values, to arouse optimism. In our team, we believe it is our responsibility to create brands with purpose that go beyond the usual marketing. The mission of our brand TRAYANA is to remind and draw people's attention to those small gestures of kindness that do not require much, but give us a lot. They charge us with positive energy, return the smile on our faces and most importantly - restore our faith in good. Trayana aims to inspire people to be good, more kinder to each other, to think about the great power of small gestures of kindness.

We believe that our society benefits from Trayana’s mission because of the power of small good deeds. Trayana is one of the most popular brands in Bulgaria with millions of fans. The mission behind which we stand is for all of them and especially for the young people, those who will shape the appearance of our society tomorrow. Our employees as well are proud of the mission of our brands - we not only create the best quality products, but we strive to set a positive example in our society.

At Prestige we are proud of our corporate social responsibility, on whose initiatives in recent years we have distributed hundreds of thousands of products and supported hundreds of activities and causes. But lately, we have realized that we can do even more - not just help with our sales revenue, but help with the way we generate those sales. We create brands with a mission that have the power to educate, to remind traditional Bulgarian values, to arouse optimism.

To support Trayana's Good for Sharing mission, we took the following 2 bold steps: 1) We invested in a brand new TV clip. We bet on the good that is passed from person to person. We showed the beautiful, the positive, the cheerful. 2) We took a risk and completely changed the design of all our Trayana packaging. We believe that seeing something so beautiful and colorful, Trayana's lovers will smile and be inspired for the next good deed. That is why we have dedicated a central place in our design to the sentence: "Make life more colorful and beautiful with a little kindness" In 2021 we have invested over BGN 400,000 not in Trayana's communication platform, but in reminding people of those small gestures of kindness that do not require much, but give us a lot. We have invested in the good in order to have more good news on our air and to appeal to people to be kind to each other. In 2022 we have invested close to 300 000 BGN for TV airings of airing of our commercial and promote the power of the small gesture of kindness.

1) We managed to update the strategic positioning of the Trayana brand 2) We added value to Trayana brand - now the favorite biscuits of generations of Bulgarians are a symbol not only of favorite taste, but also of kindness and sharing. 3) Nearly 6 million boxes of Trayana are sold in one year - these are 6 million occasions to inspire someone to do good, smile and pass on. And many millions more will be "infected" by the message of the meaning of small goodies on television, in the digital world, or on store shelves. Trayana is the sweetest way to share the good. We prove that in Bulgaria are also being created brands with mission!