Project - Gugushev & Partners Little Notebook

Company

Category

Investor in Community

Project description

Project Aim

Gugushev & Partners Little Notebook is dedicated to the social aspect of sustainable development of society. It is an annual, original publication of the company, on a different topic, implemented by a young, Bulgarian artist. First and foremost, it aims to promote the work of young Bulgarian artists from different artistic fields - fine art, photography, poetry, by introducing their works to a wider audience. Next, the project has an educational aspect. It increases public awareness in areas such as promoting not so popular civil rights, information about institutions, historical and public figures related to law and justice, information about the legal profession, etc.

Project Target Group

The target groups of the project are young artists in Bulgaria, who are given the message that there are responsible companies to appreciate and promote their valuable, artistic works to the general public. The partners and clients of the law office, as well as NGOs reached by the book as a gift. They become the first audience to appreciate, disseminate and support the young artist - author of the booklet. The civil society that the booklet reaches through social media.

Project Duration

This is the fourth consecutive year of the project. The actual process of selecting a topic for the author to develop his/her works, choosing an author and negotiating with him/her, writing accompanying, explanatory texts to the works in the notebook, starts after the middle of each year and ends at the beginning of December of the respective year in order for the publication to go out of print for the end of the year.

Project Activities

Every year, the new edition of the Little Notebook is printed in a limited edition and sent as a compliment to the company's clients and partners in order to promote the cause of supporting young, Bulgarian talents and the work of the new author in the book. A social media campaign is being organized by the company. The campaign introduces the author of the booklet and his/her work, as well as the themes of the project, to the general public. We believe that in this way we increase the level of social awareness in the field of law in general and civil rights. In 2022, 150 copies of the "Little Notebook", dedicated to the "Sketches of Law" were donated to the Christmas Charity Ball in support of the "Bulgarian Christmas" organized by the Bulgarian branch of the "European Law Students Association" (ELSA Bulgaria). The publication, which had a strong educational aspect, was in sync with the law students' association and fitted the event perfectly.

Project Results

For the fourth consecutive year, we give young Bulgarian artists from all fields of art the opportunity to participate in unique projects, providing them access to a wide audience of our clients and partners, thus promoting their work and opening the way to wider opportunities for future development. The project has a significant educational aspect. The general opinion is that we have found a creative way to increase public awareness of legal institutions, prominent lawyers, the legal profession and civil rights.