Project Aim
Diversity and inclusion at the workplace - this is the focus of the overall Lidl Palette project for the integration of different groups of people, which is an expression of responsibility and at the same time it is reflected in higher results for the company, including for dealing with objective challenges with the recruitment of people.
Lidl's solution is, on the one hand, to create specific programs to integrate different groups, who get the opportunity to work, learn and develop in a supportive environment. On the other hand, there is the active cooperation of Lidl Bulgaria with partner organizations, through which conditions are created for the inclusion of these groups, increasing their qualifications, better understanding, and acceptance of the diversity topic in the society.
Project Target Group
The palette of target groups shows the significance of the project:
- Employees, including parents - through comprehensive communication, benefits etc.
- Representatives of generation Z - through youth programs, communication with schools, universities and partners
- Ukrainian citizens with temporary protection status - through Lidl's special integration program
- Representatives of Roma origin - through partnerships with NGOs
- Women - participation in CWBB initiatives, etc.
- Others
Project Duration
Lidl's project is sustainable, being constantly upgraded with new practices - based on the needs of different target groups, their feedback.
Regarding the integration of representatives of Gen Z e.g. Lidl has a long track record. An example is a program for pupils which has been implemented throughout the country for 9 years and provides an opportunity for a first job, gaining knowledge and skills in a real work environment with the mentorship of an experienced colleague.
Project Activities
- Integration of generation Z through youth programs: dual training and internship program for students, internship program for students, trainee program for young professionals - nearly 200 participants for 2022. Work with schools and universities for knowledge and skills transfer, partnership with youth NGO
- Special integration program for Ukrainian citizens with administrative support, training in Bulgarian, rental funds
- Contact with NGOs for career guidance and work for representatives of the Roma minority, incl. cooperation with the regional offices of the Trust for Social Achievement, provision of scholarships for Roma youth who want to continue their studies in cooperation with Arete, participation in events
- Support for diversity through "You and Lidl for a better life", e.g. theater education for the blind, a dictionary of gestures for hearing-impaired children.
- Targeted employee training, e.g. participants in the Diversity, Equity and Inclusion Academy
- Internal initiatives, such as gift with a cause for all the employees, made by people with different abilities (Blagichka)
- Encouraging environment and new benefits in the company, including for parents
- Ot
Project Results
- Possibility of training and a career start for young people - 100% growth of employees from Gen Z in 1 year. Reaching hundreds of youth through our various programs.
- Over 60 Ukrainian citizens passed through our program, 30 continue to work in the company
- Participation in nearly 10 events of the Trust for Social Alternative and Arete, provision of 10 scholarships for the training of Roma youth
- 23 civic projects for 2022 supported under "You and Lidl for a better life", with regard to diversity - from an experimental archeology laboratory for schoolchildren, to projects for blind children and students. BGN 200,000 fund, implementation in 14 settlements.
- Covered through various benefits, trainings and initiatives all over 4 thousand Lidl employees as well as potential candidate