The aim of the campaign is three-fold – to encourage civic giving, to popularize the problem of child poverty and functional illiteracy, and to delight children who, for one reason or another, do not have access to books.

Children who do not have access to books (children in poverty or at risk of poverty, institutionalized, etc.)

Make Magic is an ongoing project that we run every year at the end of November until Christmas Eve. Its duration is in a period sufficient, so that all the wishes of the children who wished for a book will be fulfilled before Christmas. This year the project starts from 21.11 to 16.12.2022.

Collecting wishes for books from children through the organizations that support them; Technical support - site; Preparation of visual materials - banners for the site and social networks; Promotion of the campaign through national media, participation in television and radio broadcasts, social networks; Communication with donors and resolution of issues during the campaign; Tracking results and summarizing data on books delivered to children by donors; Purchasing and delivering the books that the children did not receive;

Over 2,000 children received books for Christmas as a result of the campaign About 1,500 donors were engaged in the campaign, which raised their awareness of the issue, built the potential for subsequent giving and being ambassadors for a socially responsible cause Awareness of the problem of child poverty and functional illiteracy has increased.