Kaufland is one of the biggest employers in the country and as such, it must set and anticipate labour market trends. That is why it constantly adapts its human resources strategy to keep it in line with the needs of its team of more than 6,600 people. Over the past few years, the company has been actively developing and upgrading its employer policy, which has transformed it into a preferred, trusted and highly appreciated employer. As Кaufland is oriented towards achieving high competitiveness, the company’s key objectives are to offer a secure and stable job, recognition of the accomplished results and excellent opportunities for development, competitive pay and a package of over 15 social benefits as well as to position itself as one of the most attractive employers in the country.

The project is implemented throughout the three Kaufland structures in Bulgaria – retail network, central office and warehouse and targets all of the current more than 6,600 company employees. It has two principal aims – retention and in-house professional development of the current team and talent-scouting for all company structures in the country.

Kaufland offers its employees a secure and stable job, competitive wages, an extensive social benefits package, permanent mentorship, training and career development opportunities to enhance their experience and knowledge. In 2022, Kaufland raised the salaries of employees in the retail network by an average of 15%, whilst the overall investment in remuneration and social security and health insurance saw a 21% growth. The package of 15 social benefits and the training programs were improved.

The care for the employees and their development is a central priority for Kaufland. The company constantly endeavours to apply the highest team management standards and receives feedback from its team through a number of opportunities and channels. Kaufland attains and maintains high level of motivation by offering an average of 6 training events per year for each employee, possibilities for development and requalification, extensive package with over 15 social benefits, over 250 types of discounts in more than 15 categories for various services and goods, facilities for sports and well-being, special occasion gestures, internal events and games for motivation and retention Kaufland elaborates its own career development projects for young people and participate in others focused on mentorship and developing their potential. In 2022, introduced new programs targeted at the ones taking their first career steps - dual training, an internship program, a Scholarship Program, Trade Academy, Kaufland Business Academy, developed in cooperation with the University of National and World Economy. In addition, it develops already established programs such as ‘Managers of the Future’.

The strategic programs related to employee training, development and motivation, give the company an additional advantage and ability to retain qualified personnel over time. An average of 57% of the employees stay in the company for over 3 years, while 80% of the management have been internally developed and promoted. In the beginning of 2023, for the fifth consecutive year, the company defended the Top Employer certificate awarded by the prestigious independent international Top Employers Institute. In 2022, more than 6,400 company employees underwent various educational programs. In the past three years, the company won more than 70 awards for best practices and projects in human capital. This also included the Best Employer Prize according to the Career Show Index 2022 ranking.