The initiative "Nestlé for Live Actively!" promotes a more expedient and healthy everyday life among Bulgarian citizens and makes efforts to help fight the high rate of obesity. An active life can be an alternative for everyone. The annual editions of Live Actively! inspire and motivate people of all ages to incorporate more movement into their daily lives and eat more balanced. The events, part of the calendar of the initiative, give people the opportunity to feel and participate in various activities – sports, dances, hikes, games and other forms of movement, together with famous Bulgarian athletes and Olympians, with friends, with their families. So they themselves can feel the joy of moving, how it can be fun, shared and become a holiday for the whole family.

Nestlé for Live Actively! appeals to a wide audience, including the youngest, pets and their owners, people who are or are not active athletes, to anyone who wants to try something new, to engage in a variety of activities. The participation is completely gratuitous, and the most active ones win prizes from Nestlé Bulgaria. Nestlé employees also participate together with their families. In 2022, nearly 23,000 people took part in the events.

Nestlé, as a leader in nutrition and active living, founded Nestlé for Live Actively! in 2006 as a result of the leading belief that an active lifestyle can be an alternative for every Bulgarian. 18 years now, without interruption for our healthier everyday life, Nestle conducts a rich calendar of annual events, regional editions, Spartakiads, tournaments, promotes walking, meets people with different forms of activities, gives professional advice and guidance on healthy eating.

Nestlé for Live Actively! is a long-term social initiative and has participated in the Annual Awards. In 2022, we upgraded the calendar with new activities for a healthier lifestyle, and nearly 23,000 Bulgarians joined. In the spring for the first time we included dancing as an alternative and fun form of movement. In the summer, the locals enjoyed a 12-hour active program with dance, bike, skate, marches, and on the beach - open yoga lessons, strengthening gymnastics, beach tennis, dancing, children’s games with animators, beach volleyball contest and consultations from a professional nutritionist. In the fall we devoted an evening to movement. We crossed Sofia with 5 rays - bicycle, pedestrian, dance march, children's educational games, charity mini-marathon and over 200dogs and owners in a march with a cause, activities at NPC and the first Night of Open Gyms (10 halls worked for free). The municipalities held over 60 active celebrations with nearly 9,000 people. Over 1000 publications with over 90 million reach in media covered the events, interviews and useful tips in articles inspired Bulgarians how easy and fun to be active and have a healthier menu in your daily life.

With all editions in 2022, Nestlé for Live Actively! gives Bulgarians a new look, experience and understanding of how many opportunities there are to remain active in any season, anytime, anywhere and with different forms of movement. With great interest and enthusiasm the followers of the initiative join new or favorite activities with the professional guidelines of the star Bulgarian athletes, coaches, nutritionists and partners of the initiative. Since the creation of the initiative 18 years ago, more than 500,000 people have participated in the events, and 75% of the population in the country are aware of the initiative. Video: https://www.youtube.com/watch?v=mL3vJWE5F7Q Video: https://www.youtube.com/watch?v=5fm_iBSDboE