Sneaker's Day is a socially responsible campaign that fights against the sedentary lifestyle of people in Bulgaria. With it, we aim to motivate more people to think about their health, to include sports in their daily program and to take the path to a more active and healthy life.

The target group of the "Sneaker's Day" initiative is working people in Bulgaria. The project is directed outside the company. We reach working people through their employers - corporate clients of Benefit Systems Bulgaria and MultiSport card holders - over 3,000 companies and over 100,000 MultiSport card users.

The initiative takes place for the fourth year in a row within 1 day - the first spring Friday.

1. Activities to promote the cause Online: Newsletter - sent to a database of corporate customers and registered users on the My MultiSport platform - about 17,000 respondents Traditional media - 37 publications Social networks: Facebook, Instagram, Linkedin, YouTube Video views: 37,372 Reach and impressions on social networks: 161,529 Offline: Sports facilities - 5,600 brochures and stickers distributed in sports facilities, partners of MultiSport, which promote the initiative and encourage an active lifestyle Event - participation in a sports exhibition at Mall Serdika - we organized sports challenges and gave out over 300 sports prizes 2. Activities to support the cause - Summer yoga camp for underprivileged children from the city of Kyustendil and construction of a Swedish wall in the city of Kazanlak for the Cedar Foundation - SOS Children's Villages Bulgaria for the construction of two wooden climbing frames with flooring in the SOS children's center "Drencheta", Dren village, as well as sports equipment: 63 sports equipment, 74 pairs of sneakers, 26 sports backpacks and more than 70 sports items (T-shirts, balls , rubber bands, ropes, threads, etc.).

The direct result is that 16,102 people played sports that day. Taking care of themselves and their health, they also helped over 200 children and youngsters to be closer to sport. Thanks to the initiative, together with the teams of the organizations we supported, we were able to create adventures and positive emotions to support the development and opportunities of young people.