Project - The Good here

Company

Category

Investor in Community

Project description

Project Aim

ZAGORKA supports various activities related to art, environment, responsible consumption in order to contribute to the well-being of local communities. By realizing the support of the Bulgarian creativity and spirit, part of the platform "The Good Here". In partnership with the Municipality of Stara Zagora, the company organized the "Beerfest" for the 5th consecutive year, music and beer lovers enjoyed a show with themed styles and participated in fun and environmentally friendly activities. Zagorka employees improved Zagorka Park to create a place for recreation for the city's residents.

Project Target Group

All beneficiaries who participate in the activities, the residents of the Stara Zagora region, employees of ZAGORKA. ZAGORKA implements the various initiatives by creating additional value throughout the chain for its clients and consumers.

Project Duration

ZAGORKA supports various activities during the year, related to art, environment, responsible consumption, in order to contribute to the well-being of local communities. In partnership with the Municipality of Stara Zagora, the company organized the "Beerfest" for the 5th consecutive year, music and beer lovers enjoyed a show with themed styles and participated in fun and environmentally friendly activities. Zagorka employees improved Zagorka Park to create a place for recreation for the city's

Project Activities

ZAGORKA supports various activities related to art, environment, responsible consumption, etc. in order to contribute to the well-being of local communities. The Beerfest is attended by about 30,000 people from Stara Zagora and the region. The communication campaign reached 496,514 people through a digital campaign, the UN and media communication. With care for the environment and green communities, ZAGORKA and ECOPACK Bulgaria have developed a Green Handbook for every day. The campaign started as a challenge in the social networks #Green Promise, which you aim to show that with small but constant actions in everyday life, the environment can be protected. Well-known environmentalists with an eco-friendly lifestyle supported the initiative, which reached 973,189 people. The voice of human rights was raised with the support of ZAGORKA in the competition "Civil Alarm Clock" of the Bulgarian Center for Non-Profit Law. And the support of the International Symposium on Landart and Kinetic Art KEVIS `2021 on ETER - Ethnographic Museum aimed at provoking that" now "is a consequence of" yesterday "and a starting point for" tomorrow ". Shows the connection between nature and art. Zagor

Project Results

ZAGORKA's goal is long-term support for initiatives that, through their originality and approach, address important public and environmental issues. ZAGORKA always approaches responsibly with every decision to protect and build the environment - for society, nature, its employees, partners and consumers, through its brands and inspiring innovations, especially in these difficult times and challenging environment to create true cohesion of local communities. The investment in support of socially significant initiatives amounts to over BGN 100,000.