The Academy is one of A1's initiatives for talented students. It gives a chance to aspiring young people to reach their potential, to acquire practical skills, to participate in real projects. Prominent young people from leading educational institutions participated in projects and trainings helping their professional and personal development. We held significant causes, a volunteer event and trainings that have helped build successful professionals and individuals who are useful to the society.

The project is aimed at students from specialized high schools and universities majoring in Marketing, IT, Telecommunications. In the 1st edition, 18 participants were invited for the excellent results shown in many competitions. The program is promoted during events in the educational institutions.

The program lasts 3 months. Anyone can participate in an A1 project and in more than 15 key skills focused trainings. Successful participants were given a chance to develop in the company with a permanent position or to continue the studies in A1 during the school year, awarded with a scholarship.

Trainees participate in the academy with an invitation, a prize for successful performance in an organized competition. Over the course of five months, we organized events with partners in school institution for recruitment of candidates: FMI codes - programming contest, organized by FMI at SU. The mentors were A1 IT experts; National Marketing Olympiad by UNWE, in which students from the country solved a marketing case, supported by A1 managers. Exercise, conducted with the partnership of TU, Sofia, 3rd year Telecommunications students. Junior Achievement, Rising Stars initiative where students showed their products and services, developed during the year. After the selection of the candidates an official opening of the program was organized, a series of 15 trainings on different themes, volunteer initiative according to the A1 culture, project work with individual mentors on real cases, project presentation and final closing.

With the new program in 2019, we were able to attract and engage 18 young people in the summer. Our partners from SU, TU and UNWE helped the project with the organization of a lot of competitions for the specialties IT, Marketing and Telecommunications. The winners became part of the academy. 4 stayed on a permanent position in the company and 7 others continue their internship in the company until they complete their education successfully.