Project - Тrashtag Challenge

Company

SoftServe Bulgaria

Category

Award for Cause-related Marketing

Project description

Project Aim

The event is a part of the global SoftServeРІР‚в„ўs GO GREEN initiative and the purpose is to involve as many volunteers as possible in the environment care direction.

Project Target Group

The initiative began as a local event in our Bulgarian office with the idea to populate it across our employees. Our vision for future is to integrate the other SoftServe locations to this noble cause for a better tomorrow (future).

Project Duration

For two hours we have collected more than 40 kilograms of garbage. The campaign run only for a day. Imagine what we can achieve on a global scale? пЃЉ

Project Activities

With the goal for a smooth experience we announced the locations, which will be targeted upfront, marketed the event across all channels, organized a large number of our employees and as already stated together we collected more than 40 kilograms of garbage only for two hours. After the event, our partners from Sofia’s municipality exported the garbage to the proper locations.

Project Results

A cleaner and better looking neighborhood, where our office is currently located.