The goal of the Program is to help the development of sustainable eating habits and a culture for healthy lifestyle in children by the creation of entertaining and useful lessons. In order to tackle the problems of obesity and malnutrition, and to help 500 000 children to lead a healthier lifestyle until 2030, the Program is part of the learning content of educational institutions all over the country. In 2019 its aim in Bulgaria was to scale up and to become integrated in kindergartens.

On global level, as well as in Bulgaria, the Program is aimed at children between the ages of 3 and 12, their teachers and parents.

The Program was launched in 2010 with open lessons in Sofia only. In 2018 the Program scales up and enters the educational institutions all over the country in order to improve the nutritional and motor habits of children. In 2019 it expands its reach by including kindergartens on national scale.

The Program contains entertaining and attractive educational lessons, which provokе children’s’ interest in balanced nutrition and active lifestyle. The educational content includes 6 modules in the filed of balanced nutrition and active lifestyle. The lessons are developed in accordance with the kids’ age. In 2019 a contest for the official wrap-up pf Phase 1 was organized. Four schools received financial support with which to stimulate active lifestyle and balanced nutrition among kids. The Chef's Day was also celebrated within the Program on October 21, 2019. 100 children and their teachers from all over the country had the opportunity to witness the magic of cooking and get valuable advices on a balanced and diverse nutrition by the top chefs - chef Victor Angelov, chef Zhoro Ivanov and Leo Bianki. A special section on the “Live Actively!” platform dedicated to Nestle for Healthier Kids was developed in 2019, too.

In 2019 alone the Program reaches additionally 9 488 children from 48 kindergartens and 52 schools in the whole country. In this way the Program is expanding successfully and continues to help the development of better nutrition habits and thus makes the children’s life healthier and happier. Up to now the Program has reached more than 22 000 kids all over the country.