Allianz creates a program, that aims to support the Bulgarian artists in a long-term, as they experience difficulties to find publicity and market realization for their works. For that reason, Allianz is creating this exceptional national contest, taking place in five regional rounds and a national closing contest, as every one of them is followed by an exhibition showing all the participating works. The contest motivates the authors to create new works, gives them a platform to reach wider public, as well opportunity to meet collectors and connoisseurs of fine arts. Allianz Bulgaria also buys

The initiative targets Bulgarian artists of painting, sculpture and graphic and the general public. The potential participants are reached through the communication channels of Bulgarian Artists Union (members, official website, exhibition halls, event program), communication in specialized media, in social media and promoted event in Allianz FB channel. To communicate the event Allianz uses its o

The initiative has started in 2008 and is part of Allianz's corporate strategy with clearly outlined commitments to the society. Each edition of the competition takes place over a period of 2 years, during which regional rounds and exhibitions are organized in the big cities, as well as a large closing exhibition in Sofia.

The organization of one competition consists of carrying out of five regional rounds and one final contest. The action plan for every round consists of: communication for attracting participants and promoting the exhibition, finding exhibition hall, organizing the exhibition, opening event and award ceremony, media coverage, jury, printing of luxury catalogue with nominated and awarded works, transportation and storage of purchased by Allianz art works.

Since 2008 were held six biennial competitions, at present the seventh edition is going on, for the period over 40 regional exhibitions were realized in the country and over 100 were awarded. After every competition Allianz prints a luxury catalogue with the awarded and nominated works from the final exhibition. At the core of this project is Allianz’s desire to support the development of Bulgarian culture by giving Bulgarian artists the opportunity to show their talent, the company also presents them to a wider audience – the awarded works were exhibited in Munich, Prague and Kosice allo