Project Aim
We employ people with big hearts who are involved in socially significant causes. Every year, Kaufland volunteers support the needy and participate in more and more volunteering activities. In 2019, they donated nearly BGN 30,000 to foster families and orphans, became the first donors to the social enterprise „Blaga Baba“ and participated in voluntary cleaning and afforestation activities.
Project Target Group
Employees participate in campaigns that are committed to contributing to nature - through afforestation and beach clean-up campaigns, or be helpful to needy people - abandoned children, foster families across the country, single elderly women and women at risk.
Project Duration
Donation is part of our sustainable development policy under the slogan "Actions bring change". The company has received numerous awards for its activities, including the Biggest Corporate Donor. Our team has a high culture of donation and upgrades its own support initiatives on annual base.
Project Activities
For a consecutive year, employees gave up their monthly shopping vouchers, which are an additional bonus. For 2019, we increased the amount of assistance and in the form of vouchers donated more than BGN 25,000 to the National Foster Care Association. For our in-house charity bazaars for Christmas and Easter we prepared and created our own, and as a result of the bazaar sales, we helped the Little Ones Foundation and became the first donors to the Animus Association's "Blaga Baba" social enterprise. Over 120 of our volunteers have planted over 2000 oak trees near the Dragoman swamp. In a volunteer campaign for the cause of the Black Sea, free from plastic, we cleared nearly a ton of plastic debris from Kamchiya Beach.
Project Results
The donated vouchers are provided to more than 800 parents members of the National Foster Care Association in Bulgaria. The funds from the charity bazaars helped the current needs of the two family-type houses for children from 0 to 3 years of Little Ones Foundation and gave the opportunity to the Blaga Baba organisation to start building professional kitchens to expand its operations and to provide employment for more women. Volunteer actions have a particular contribution to the environment.