My Green City is an initiative organized for 12 consecutive years in Bulgaria. In 2019, the initiative included various innovative educational activities aimed at promoting the benefits of separate waste collection and recycling. The purpose of the campaign is to show that a world without waste is possible and it depends on everyone's actions.

The campaign’s target audiences are: the Coca Cola employees in Bulgaria, local authorities and the general public.

The initiative is part of Coca Cola’s global sustainable goal to achieve the equivalent of 100% collection and recycling of every bottle or ken sold by 2030. For 12 years, the company’s employees have been able to plant trees, clean and cultivate areas, forests and parks in 18 regions.

In March-April 2019 we transformed 10 bus stops in Sofia by installing special containers for separate waste collection in them. We gathered over 300 kg of plastic, which we used to produce the first 3D printed benches from recycled plastic in Bulgaria. Together with ECOPACK, Burgas Municipality and NAA we made 5 art shell-shaped installations. They are located on the sea promenade to remind us that if we want to keep the sea clean, we have to throw the waste in the containers for separate collection. We supported the biggest teenage festival The Bridge to become the first ZERO WASTE festival in Bulgaria. Meanwhile, we established the first plastic recycling workshop, created using the Precious Plastic technology, while 360 young people had the chance to create art from it. As part of the World cleaning day over 1100 volunteers cleaned an area of more than 30 km around water basins in 14 cities. We gathered over 750 sacks of waste, renewed KokalyaneРІР‚в„ў stadium and planted trees.

With series of activities we reached our target audience in an unconventional and innovative way by turning it from and observer to our partner. We succeeded to change behaviors and collect 8 387 kg of waste. The proper disposal of packaging waste in Sofia and Burgas installations and the lack of vandalism prove the positive perception of the campaign. The practical touch of adolescents and their participation in the recycling process at The Bridge Fest has made them My Green City ambassadors.