To support vulnerable groups of needy people aa well as adults and children social institutions by providing nonperishable packet foods, collected through donations by the clients of BILLA Bulgaria supermarkets oll over the country.

Needy Bulgarian citizens,as well as asylum seekers in our country, who cannot meet their basic needs due to social or other different circumstances beyond their control.

The joint initaiative started on 24 March 2016 for 3-year period, prolonged till 24.03.2020. After March 2020 the campaign will be prolonged for additional period.

The clients of BILLA Bulgaria purchase nonperishable foods and put them in shopping carts, especially branded with the campaign logo. The representatives of the BRC Regional Branches collect the products and further distrubute them in order to support the vulnerable needy people all over the country and peopple in social institutions.

In 2019 were collected totally 21 720.57 kg. of products at the total value of 51 074.83 BGN. With the collected donations were supported 1 973 needy people and 4 302 more beneficieries from 66 social institutions. Since the beginning of the campaign more than 70 tons of products were collected. With the collected products were siupported over 35 000 needy people and people from social institutions.