Bulgarian companies operating outside the country need a payment solution to pay their partners more quickly, reliably, without paying high fees, and without the need to have company accounts in different currencies and countries. Aiming to provide Bulgarian SMEs with a solution that will enable them to perform payments with minimum costs and increase their efficiency and competitiveness, Paysera provides fast digital payment solutions with favorable pricing terms.

Paysera's digital payment services are aimed at all companies and individuals who wish to have a global payment solution that is modern, accessible anywhere and anytime and last but not least, with minimal or even zero costs.

All payment services of Paysera are fully digital, resulting in minimal or even zero costs from the end clients’ side. The company's policy, integrated into all its services, is based on the idea of providing payment solutions that are accessible to everyone.

Since the launch of Paysera on the Bulgarian market, the main objective of the company was to offer Bulgarian businesses access to modern payment instruments, which can help them increase the efficiency of their business and reduce costs for company account and local and international money transfers. Having in mind that digital payment services were not very popular and unlike other payment services on the market - entirely online, Paysera developed a strategy aimed at educating SME representatives about the benefits, opportunities and the security of online payments, which aimed to increase the popularity of this type of payments and its own services and brand. Paysera also communicated how the company can help Bulgarian businesses be more efficient and competitive: by payment services with lower costs, more speed and convenience. This resulted into high customer loyalty and recommendations from existing customers to become one of the most important channels for new clients.

Prior to Paysera's entry onto the Bulgarian market, Bulgarian businesses operating on international markets were confronted with the problem of high costs of money transfers and monthly fees for company account; time-consuming account opening and management processes for each currency. Paysera's digital payment services enable each company to have a single company account in multiple currencies, without paying fees for account opening and monthly maintenance and to make payments with low costs.