𝐭𝐛𝐢 bank is a challenger bank in Southeast Europe and a regional leader in alternative payment solutions, building an ecosystem by combining financing and shopping to address customers’ needs. It focuses on helping merchants grow their business as well as providing consumers with financial products and services that make their lives easier. Currently operates in Bulgaria, Romania, Greece, Germany, and Lithuania. Through various digital channels and trusted partnerships with over 26,000 checkout points, 𝐭𝐛𝐢 has a customer base of over 2 million clients and issued nearly 750,000 loans in 2023. The prominent K10 ranking once again recognized tbi as the most profitable bank (#1 in 5 out of 5 profitability criteria) and the bank with the highest growth (#1 in 3 out of 3 growth criteria) in Bulgaria for 2023.