PRESTIGE is one of the biggest food producing companies in Bulgaria and a market leader in all categories in which it operates - biscuits, wafers and mini cakes with the brands Trayana, Mirage, Naya, Hyper, Troya, Spoko, Roden Krai, Prestige Muesli, Prestige Wellness and Prestige Cookies.
The company was established in 1996, and in 2012 it changed its ownership and the majority shareholder became a large American investment fund TRG. In Bulgaria, the company has two production facilities in the city of Veliko Tarnovo and the village of Ledenik, Veliko Tarnovo district.
According to data from the international market analysis company Nielsen PRESTIGE is the company with the best distribution in its categories in Bulgaria. PRESTIGE is the number 1 company by value market share in the three categories in which it operates - biscuits, wafers and mini cakes.
In recent years, PRESTIGE has been developing a successful export strategy, as a result of which products with the high Bulgarian quality and Prestige brand are being sold in more than 30 countries around the world.
Over 450 people work for PRESTIGE, for whom the company's high social commitment with a focus on the children and young people of Bulgaria, their education and active lifestyle is a source of pride.