Superbrands for the First Time Pays Special Attention to Responsible Business

The third edition of the Superbrands will have a special section for the first time dedicated to responsible business, where the companies will have the opportunity to present their socially-responsible projects. This year the business-to-consumers brands on the Bulgarian market will be in the focus of the publication.

The goal of the project is to highlight the best consumer brands on the Bulgarian market, to recognize them with the prestigious status Superbrand and to invite them to take part in the official luxury publication in Bulgaria. This year Chairman of the independent expert jury is Prof. Vesselin Blagoev, Chairman of Bulgarian Marketing Association and BBLF Board Member. Mr. Stamen Tassev, BBLF Executive Director will also take active part in the Superbrands jury. The nominations will be based on statistical data, researches and analyses of leading marketing agencies as well as a lot of other trustworthy sources for market shares, growth in sales, advertizing budgets, etc.