The Prince of Wales Met BBLF Chairman at St. James's Palace in London

HRH The Prince of Wales met Bulgarian Business Leaders Forum (BBLF) Chairman Maxim Behar in St. James's Palace on Wednesday. Mr. Behar delivered to the Prince official invitation to visit Bulgaria during the second half of September 2003 to speak at a Central & East European meeting on Business Ethics organized by BBLF and also to participate at the celebration of the 5th anniversary of the Forum. Prince Charles received also from Maxim Behar his personalized copy of the Business Ethics Standard, approved and launched by BBLF members last month. Prince Charles highly assessed the launch of the standard in Bulgaria and recommended to all other countries to study and follow the Bulgarian experience. The Prince of Wales and then Bulgarian president Petur Stoyanov established Bulgarian Business Leaders Forum (www.bblf.bg) in 1998 with 12 founding members; now the Forum has 82 corporate members. The Forum board members have recently launched the Bushiness Ethics Standard and over hundred Bulgarian companies have adopted it already. Maxim Behar runs M3 Communications Group, Inc. (www.m3bg.com) - a leading PR company in Bulgaria, part of Hill & Knowlton Associates Group and was elected as BBLF chairman in May 2002.