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Address is the Superbrand in the Real Estate Segment of Bulgaria

February 06, 2007
Address is the Superbrand in the Real Estate Segment of Bulgaria

The Address Brand was awarded a Superbrand in the category "Real Estate" for the period 2006-2007. The Address Brand was identified as a Superbrand by the global programme Superbrands. The Superbrands Tribute Event, a prestigious award ceremony, described by the media around the world as the "Oscars of the Branding" was held on the 7th of December 2006 in Sheraton Sofia Hotel Balkan. The award was received by Mrs. Katya Tsenova, Executive Director, Address and handed out by Mr. Bill Colegrave, CEO, Superbrands.

 

In January 2006, Superbarnds also known as the "Bible of the Brands" carried out its first market research in Bulgaria. Superbrands is recognised worldwide as an independent arbiter on branding. All brands were rated by the following criteria: Market Dominance; Longevity; Goodwill; Customer Loyalty and Overall Market Acceptance.        

 

The Council of Superbrands Bulgaria first selected the 1000 leaders, based on surveys and analyses by respected marketing agencies. After online vote by the customers and additional research the final list features only 70 undisputed market leaders.

 

Brands with Superbrands status are entitled to use the Superbrands awards seal on their packaging and in their advertising to indicate that they have achieved the recognition for their branding excellence.

 

Address is the only company in the real estate segment that is a Superbrand in Bulgaria. 


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