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Goodbye Telenor, Welcome Yettel

January 28, 2022
Goodbye Telenor, Welcome Yettel

Telenor Bulgaria continues as Yettel effective March 1st

Telenor Bulgaria announces that, starting March 1st, the company will be named Yettel Bulgaria. The name change is a part of the wider rebranding initiative in Bulgaria, Hungary and Serbia where the PPF’s Telenor branded businesses operate.

“Our business strategy centers on three key objectives. First, we want to provide our customers with the best service experience. Second, operate state-of-the-art telecommunications networks, and third, achieve the highest levels of efficiency and profitability. A strong brand is crucial for meeting our vision,” said Marek Slacik, Executive Director of TMT CEE, PPF Telecom Group.

“Today we are starting a new chapter in the three markets within PPF Telecom Group's portfolio, building on the solid position created by the very successful Telenor brand. Our further ambition is to resonate even more with our customers, creating additional value through the new Yettel brand.”

Yettel is a modern brand. It embraces the latest trends while, at the same time, understanding the ever-growing role that technology plays in people’s lives. Based on customer insight and market research, it is designed to benefit customers' lives with innovative products and services.

“Yettel is a new name, a new word. We have an exciting line-up of products and services scheduled for 2022 while our strategic focus remains the same: growing and developing the Bulgarian market and employing next generation technology to the benefit of our customers to drive a positive change in business and society", said Jason King,CEO, Telenor Bulgaria. 

Telenor starts the transition to the new brand today with the aim to complete it at all touchpoints by the end of March. The brand change will be seamless for our customers, and no action is required. During the transition to the new brand all customers' concerns and questions will be answered shortly. The official and full reveal of the Yettel brand will take place on March 1. Until then, for more details, please visit

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About Telenor Bulgaria

Telenor Bulgaria, part of PPF Group, is a leading telecommunication company delivering an advanced mobile network experience and world-class connectivity to over 3 million customers. Telenor customers benefit from the four-time winner Best in Test quality network, unparalleled customer experience, unique blend of digital services, mobile technologies, and entertainment solutions. Telenor has a sector-leading approach in creating value to consumers and investing in next generation technologies driving positive impact and change for the society and the environment.

About PPF Telecom Group

PPF Telecom Group, as a leading telecoms provider, is active in five Central and South-Eastern Europe markets (Bulgaria, Czech Republic, Hungary, Serbia, and Slovakia), where it provides mobile, fixed-line, data, and internet television services. It has 18.3 million mobile customers, 12,000 employees and EUR 1.4bn EBITDA (FY2020).

PPF Telecom Group acquired Telenor CEE mobile operations in 2018.


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