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Maxim Behar Announced as New International Growth Chair for ICCO

March 22, 2021
Maxim Behar Announced as New International Growth Chair for ICCO

He will be responsible for the organisation’s global growth as part of its Executive Committee

The globally renowned PR expert and M3 Communications Group, Inc. CEO Maxim Behar was announced as International Growth Chair for the most influential PR organisation in the world – the International Communications Consultancy Organisation (ICCO). As a former ICCO President, he remains a member of the Executive Committee and will be responsible for attracting new members and associating more countries to the PR community. In his new role, Behar will be focused on continuing ICCO’s growth beyond the 70 countries currently served andraisingthe ethical standards and quality of the global communications business.

Francis Ingham, ICCO Chief Executive: “We are very pleased to have Maxim take on this role, in which I am sure he will broadenour global community even further. Maxim has for many years played an instrumental role in the growth of ICCO, building meaningful relationships in new markets and connecting PR agencies, associations and people around the world”.

Maxim Behar had great accomplishments during his term from 2015 to 2017 as President of the global organization. Heoversaw an expansion of associations and markets in ICCO membership and made it even more influential and recognizable. During his presidency, Behar visited over 40 countries on all continents and participated in numerous forums, conferences and summits. Recently the world’s most influential American public relations magazine PRWeek announced Maxim Behar the Best PR Professional in Europe.

Maxim Behar: “It is an exciting and dynamic time for PR and communications globally. ICCO is perfectly positioned to welcome new markets into our community as we together work towards sharing best practice, collaborating on raising standards and shaping the future of communications. I look forward to working alongside the rest of the Executive Committee to continue this international growth.”.

 

About Maxim Behar:

Maxim Behar is a globally renowned PR expert, entrepreneur, journalist, diplomat and Harvard Kennedy School graduate.He is founder and CEO of the Bulgarian leading PR company, M3 Communication Group, Inc.,ex ICCO President (2015-2017) and now serves as Presidentof the World Communication Forum Association in Davos, Switzerland. Maxim Behar is also Honorary Consul General of the Republic of Seychelles in Bulgaria. He has been inducted into the Global PR Hall of Fame in London in 2017 and awarded many titles, among them Best PR Professional in Europe for 2020 by PR Week, Global CEO of the Year by The International Stevie Awards, and Communicator of the Decade by the Indian Association of Business Communications. His book The Global PR Revolution was ranked among Top 100 Best PR Books of All Time by Book Authority and also made a bestselling record among new PR books on Amazon. Bulgarian born he considers himself a global citizen.

For additional information, please contact M3 Communications Group, Inc. at press@m3bg.com.

 


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