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BGN 0.01 From Every BILLA Brand Product Sold Will Support a Cause

February 23, 2017
BGN 0.01 From Every BILLA Brand Product Sold Will Support a Cause

The retail chain will fund some of its CSR projects

BILLA Bulgaria will support three of its long-term campaigns by donating 0.01 BGN from every BILLA brand item sold. The assisted shopping project in partnership with the Union of the Blind will be supported in February. The funds raised will be used for the purchase of devices for visually impaired people. In July and August, BGN 0.01 will be donated to the initiative titled For More Children in Bulgaria“, implemented with I Want a Baby Foundation. The campaign benefitting   children at SOS Children’s Villages will be supported in November.

„We believe that the mission of each responsible company is to work for social development investing in worthy projects. This is why we do our best to find solutions to grave social issues and help people in need. In the next few months BGN 0.01 from every BILLA brand product that we sell will be donated to campaigns that have the power to make a positive difference to many people. We are happy that we can involve our customers in this initiative. Buying BILLA brand products they will have the opportunity to support important causes“, BILLA Bulgaria CEO Boyko Satchanski said the.

The company's CSR programmes have earned it a special prize from the German-Bulgarian Chamber of Commerce and Industry. The retail chain was also announced as the most significant corporate partner at the First Annual Awards of SOS Children’s Villages.

BILLA Bulgaria is consistent in its support for children at SOS Children’s Villages. In 2016 the company donated BGN 30,000 in both cash transfers and food vouchers to the organisation. As a result, 203 children and youths from Tryavna, Gabrovo, Veliko Tarnovo, Sofia and Pernik were supported. The sum was used to furnish and renovate  some of the dwellings of SOS Children’s Villages and to cover heating and electricity bills. The food vouchers were donated to beneficiaries from foster families, family homes and the centres for public support of the organisation.

Another significant project of BILLA is the campaign For More Children in Bulgaria performed in partnership with I Want a Baby Foundation. The main goal of the initiative is to help couples with reproductive issues make their dream come true. Charity cards are on sale at all BILLA stores around Bulgaria. The money raised is donated to the cause. 6 couples have been supported so far.

BILLA is the first retail chain in Bulgaria to introduce the practice of assisted shopping for the visually impaired. The project, carried out in partnership with the Union of the Blind is implemented in all BILLA stores. BILLA employees  undergo a special training and can now help their visually impaired customers. In 2016, thanks to BILLA’s support, the Union of the Blind bought devices for the visually impaired in the regions of Sofia, Plovdiv and Blagoevgrad. 186 people received white canes, speaking watches and blood pressure monitors with speech output which facilitate their everyday life.


REWE International AG operates around 2,500 stores through the retail brands BILLA, MERKUR, PENNY, BIPA and ADEG. It is market leader in Austrian food retail, and – with around 41,000 employees – one of Austria's biggest employers. The company is part of the German REWE Group, one of Europe’s leading retail and tourism companies. In Austria, REWE International AG owns a range of widely known private labels such as the organic brand Ja! Natürlich, clever, Wunderlinge, Da komm ich her!, Vegavita, Chefmenü, Wegenstein and today. The company also operates in the tourism market, with ITS BILLA Reisen, JAHN REISEN and Transair (MEKRUR Ihr Urlaub, PENNYreisen and BILLA-Vorteilsreisen).

From its headquarters in Wiener Neudorf, REWE International AG not only manages its Austrian business, but also the international food retail affairs of REWE Group. Via supermarket retail brand BILLA the company is represented in Bulgaria, Croatia, Czech Republic, Russia, Slovakia, and Ukraine, via discount retail brand PENNY in Czech Republic, Hungary, Italy and Romania and with the drugstore retail brand BIPA in Croatia. In 2015 REWE International AG employed more than 75,000 people, operated around 3,600 stores and generated a gross turnover of  EUR 12,54 billion in Austria and abroad.


BILLA Bulgaria is the first international supermarket chain in the Bulgarian market, entered in 2000 with the opening of its first store on 5 October in Sofia. In the newspaper Capital rankings – “Biggest 100 Bulgarian companies”, BILLA Bulgaria is on 31st place. The company is also among the largest foreign companies in the country.

At the European Business Awards the company was distinguished as “National Champion” in the category “Ecological and Corporate Sustainability”.

The chain is represented in 37 cities and towns and has 110 shops. The company continues intensively to develop its network of supermarkets.

The chain successfully introduces innovations at its store in Bulgaria Blvd in Sofia, which has become a benchmark in quality, freshness, variety and convenience. Only there exclusively for the country is the largest and most successful Austrian market organic brand Ja! Natuerlich .

The company has successfully stimulated the development of regional production and cooperation with local producers in developing programmes on a regional basis.

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