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Road Safety Conference’s 6th edition focused on speeding and drivers’ distraction on the road
For the sixth year in a row, Shell Bulgaria organised the Road Safety Conference with a focus on prevention to minimize incidents and to change the drivers’ behavior on the road. Experts and representatives of the state institutions, media, businesses and NGOs participated in the initiative, which is an expression of Shell’s aspiration to improve the road safety in the country by creating conditions for exchanging experiences and sharing best practices with all stakeholders.
During the event, participants were acquainted with the latest initiatives and programs of the state institutions for handling speeding and drivers’ distraction on the road. Luana Bidasca from the ETSC (European Transport Safety Council) presented good practices, road accidents trends statistics and recommendations to the supervisory authorities and drivers. In her view, the key factors for improving road safety are the creation of a transparent control system and regular plans in which annual goals for accidents reduction are determined, as well as the usage of social media to disseminate key messages and up-to-date information. Commissioner Boyko Ranovski, Head of Traffic Police at the National Police General Directorate presented statistics, initiatives and strategies for dealing with issues related to speeding and distractions while driving in Bulgaria.
The Road Safety Programme of Shell was also presented at the event. Marcin Mazur, Road Transport Contract Manager, Central and Eastern Europe, presented the main objectives of the Programme, directed at Shell’s business partners - hauliers of Shell fuels. The role of the technical surveillance instruments, and the instruments for road behavior analysis and route optimization were also presented, as well as the methods for road safety risk management such as improving the qualifications of drivers, and encouraging them to share experience and information for potential road accidents.
Maher Nabulsi, Shell Upstream, HSSE Manager, Western Black Sea Venture (Turkey & Bulgaria), shared details on the In Vehicle Monitoring System of Shell (IVMS), which is embedded in the car and monitors the driver’s behavior via GPS, tachograph and computer, and provides additional security for strict control over the road safety of the employees of the company and its contractors’ drivers engaged with the transportation of people and fuels. He also presented other successful practices for speed control as geofencing technology that not only facilitates the compliance with legal regulations and road speed limits, but also takes account of factors such as environment, traffic situation and so on.
"On a global level, the road safety at Shell is one of the aspects of our work associated with serious risks. We have been continuously investing in new technologies and we always seek ways to improve the uncompromising driving control, so I believe that by organizing forums like this one, we make a significant step in this direction. Our experience shows that through continuous dialogue and collaboration between all stakeholders - business, government institutions and non-governmental organizations, remarkable results are achieved with regards to the improvement of the drivers’ behavior on the road," said Kamelia Slaveykova, CEO of Shell Bulgaria.
In a subsequent panel discussion, good examples for improving road safety were discussed and presented, as well as barriers and recommendations for their successful implementation in Bulgaria. The participants agreed that forums like this one, facilitate the exchange of experiences and best practices that can easily be integrated in the activities of any state institution or company, that at the road safety improvement. During the discussion the car racer and creator of "Safety Driving Academy", Dimitar Iliev, shared various methods for managing risks associated with speeding and distraction while driving. Alexander Milanov, Managing Director of BMW Group Bulgaria, presented road safety and speed control systems for cars, as well as the corporate culture of the company to improve road safety of employees and customers. Krasimir Vasilev, Manager at Klacska Bulgaria revealed additional information about the training of drivers and control systems for transport companies.
About Shell and Road Safety
Royal Dutch Shell plc. strives to be a leader in the sphere of road safety in the countries, in which it operates. The company aims for zero incidents and injuries of its employees, contractors and people, involved in its operations, and works actively towards building a compliant safety culture.
Globally, at Shell, the road transport is perceived as one of the aspects of work, related with the most serious risks. One of the reasons for this is the fact that nearly one third of all fatalities in the Oil and Gas industry are related to road transport activities. Every day, Shell employees and contractors drive a combined distance of almost 2.7 mln. kms daily in more than 70 countries worldwide, which includes transport of fuels to customers and supply of equipment and people trasportation. Thanks to the active work with the drivers of the company’s contractors engaged with the transportation of fuels, since 2008 until now, there is not a single accident registered, related with serious consequences and associated with the company’s operations. That is how Shell Bulgaria joins the achievement of the Goal Zero for eliminating incidents connected with Shell’s business activity on a global scale. With regards to its commitment to economic, environmental and social responsibility, Shell continuously develops programs to educate its employees and contractors to recognize safety risks and mistakes of other road users.