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Raiffeisenbank Launches 8th Choose to Help Charity Campaign

November 04, 2016
Raiffeisenbank Launches 8th Choose to Help Charity Campaign

Campaign to support 24 new social good projects

izberi.rbb.bg online platform enables everyone to donate with just a few clicks

Each external donation directly benefits the social good cause

For the 8th year in a row Raiffeisenbank launches its donation campaign Choose to Help with 24 new socially significant projects in healthcare, the social sphere, culture and education, environmental preservation, some of which were suggested by the employees of the bank. The campaign will be raising support for cancer prevention, underprivileged children and adults, integration of children with hearing disabilities, cultural and historical heritage preservation, homeless animals and improving access to major tourist attractions.

Traditionally the majority of the funds are raised by Raiffeisenbank and the employees of Raiffeisen Group in Bulgaria who donate personal resources to a project of their choosing. For every donation coming from an employee, Raiffeisen adds up to 100 leva for the selected cause. Funds are also raised by external donations due to the promotion of the projects by the campaign’s media partners. The donations go directly into the organisations’ accounts.

“Choose to Help has proven its sustainability through the years. For its seven editions so far, the campaign has supported 189 projects with over 2,3 million leva. Our employees are emotionally connected with the causes, because besides their personal donations, they are also willing to participate in the voluntary initiatives, which cover all of the regions the bank operates in,” said Oliver Roegl, CEO of the Management Board of Raiffeisenbank.

Traditionally, Choose to Help’s current projects of NGOs, foundations, hospitals, etc.  are presented on the campaign's website www.izberi.rbb.bg.  It enables everyone who is willing to donate directly to a selected charity project’s account to do it using the online paying platform Pay.dir.bg, Raiffeisenbank’s e-banking or by sending a text message. e charity platform www.izberi.rbb.bg contains all 24 projects and is now active.

All causes in Choose to Help  deal with a major social issue. The beneficiaries are committed to find a solution and provide a record on the utilisation of donations.

 


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