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Popular Bulgarian Performers Sang in Support of Shipka Monument

June 01, 2016
Popular Bulgarian Performers Sang in Support of Shipka Monument

The spectacular concert at Arena Armeets Hall was the summit of BILLA’s We Love Bulgaria initiative

The spectacular charity concert Stars Sing for Bulgaria gathered popular Bulgarian performers at one stage yesterday. Signal, D2, Veselin Marinov, Toni Dimitrova, Poli Genova, LaTiDa and Bon-Bon, Neli Rangelova, Mariana Popova, Preslava Peycheva, Vessy Boneva and VS Dance sang in support of the renovation of the most beloved Bulgarian symbols, the Monument of Liberty at Shipka mount. The event attracted an audience of over 8,000.

The concert was part of BILLA Bulgaria's long-term national campaign We Love Bulgaria in support of the 100 national tourist sites.

The spectacle in support of the Monument at Shipka mount was opened by a very emotional recitation of the poem The Volunteers of Shipka. Stefka Kyoseva, granddaughter of the builder of the monument Penyo Atanasov, took part in the event, sharing some facts about the monument. Pop star Poli Genova was the highlight of the concert. She presented for the first time her popular hit song „If Love Was a Crime“ which reached fourth place in the prestigious Eurovision Song Contest. At the end of the gig all the stars performed together a traditional Bulgarian song moving the audience to tears.

"For me and for the whole team of BILLA Bulgaria it is extremely important to focus our efforts and investments not only on new business projects, but on causes and initiatives that will last into the future and inspire young Bulgarians. That is why we launched the campaign We Love Bulgaria and we are sure that its success will grow stronger every year. I would like to thank all our celebrity  ambassadors, partners and all Bulgarians who supported the cause and attended the concert. This is a great success for us!”, Boyko Sachanski, CEO of BILLA Bulgaria, said.

Hosts of the charity concert were actor Alexander Kadiev and TV journalist Desislava Stoyanova. They also supported the initiative as did all the stars.

Deputy Minister of Tourism Ms. Irina Georgieva, Deputy Minister of Culture Ms. Boni Petrunova, the Ombudsman of Republic of Bulgaria Ms. Maya Manolova, Deputy Mayor of Sofia Mr. Doncho Barbalov, officials, REWE Group representatives, ambassadors, businessmen and media were among the special guests of the event.

The funds raised from ticket sales of the concert will be donated to the restoration of the Monument of Liberty at Shipka mount. BILLA will donate an additional amount to support the initiative.

We Love Bulgaria campaign will run every year for a 100-day period and is supported by the Ministry of Culture, Ministry of Tourism, Ministry of Agriculture and Food, Ministry of Youth and Sports and Sofia Municipality. Official media partner of the campaign is bTV Media Group.

REWE International AG operates around 2,500 stores in Austria through the retail brands BILLA, MERKUR, PENNY, BIPA and ADEG. It is market leader in Austrian food and drugstore retail, and – with around 41,000 employees – one of Austria's biggest employers. The company is part of the German REWE Group, one of Europe’s leading retail and tourism companies. In Austria, REWE International AG owns a range of widely known private labels such as the organic brand Ja! Natürlich, clever, Wunderlinge, Da komm ich her!, VegaVita, Chef Menü, Wegenstein and MY. The company also operates in the tourism market, with ITS BILLA Reisen, JAHN REISEN and Transair (MEKRUR IHr Urlaub, PENNYreisen and BILLA-Vorteilsreisen).

From its headquarters in Wiener Neudorf, REWE International AG not only manages its Austrian business, but also via retail brand BILLA REWE Group’s super-market business in seven Central and Eastern European countries: Bulgaria, Croatia, Czech Republic, Romania, Russia, Slovakia, and Ukraine. In Austria and abroad, REWE International AG employs more than 75,000 people and operates around 3,600 stores. In 2015 the company generated a gross turnover of  EUR 12,54 billion.

BILLA Bulgaria is the first international supermarket chain in the Bulgarian market, entered in 2000 with the opening of its first store on 5 October in Sofia. In the newspaper Capital rankings – “Biggest 100 Bulgarian companies”, BILLA Bulgaria is among the first 30. The company is also among the largest foreign companies in the country.

At the European Business Awards the company is distinguished as “National Champion” in the category “Ecological and Corporate Sustainability”.

Chain is represented in 35 cities in the country with 103 shops. The company continues intensively to develop its network of supermarkets.

Chain successfully introduced innovations in retail in the shop on the boulevard “Bulgaria” in Sofia, which became the standard for quality, freshness, variety and convenience. Only there exclusively for the country is the largest and most successful Austrian market organic brand  Ja! Natuerlich .

The company has successfully stimulated the development of regional native production, cooperation with local producers in developing programs on a regional basis.


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