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For another year in a raw the financial institution is one of the big winners in the contest of the Bulgarian Association of Public Relations Agencies
Postbank received three awards at the prestigious PR and communications contest, BAPRA Bright Awards. The awards were handed to the bank and its communications agency, BBDO Group, at an official ceremony in Sofia Hotel Balkan on 14 April 2016. The recognitions went to the Best Start for Every Child project which won in two of the toughest categories, and the On the Wings of Success, campaign implemented entirely by the bank’s internal PR department. For the 7th consecutive year the contest showcased the most successful and innovative PR campaigns, executed by PR agencies and corporate communications departments in Bulgaria. The initiative aims to encourage and promote achievements in the communication sector.
Sustainable Development Campaign and Innovative Campaign of the Year were two of the most competitive categories and Postbank won over 24 and 15 companies respectively. The Campaign Implemented by Internal PR Department category attracted 4 strong entries. This year the prestigious international jury had the tough task to evaluate over 90 projects in 7 categories executed by 19 PR agencies and 4 internal departments.
“Sustainable development has been the main focus of our corporate social responsibility policy for 25 successful years now. We are very glad that jointly with our communications agency we have implemented projects with a high added value for the society and that our project for early child development has received two awards. We are happy about the award for On the Wings of Success initiative as well, because it was a very personal and challenging campaign for us aiming to encourage our team to achieve new business heights,” Postbank representatives commented.