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Raiffeisenbank Launches 7th Edition of Choose To Help Campaign

November 05, 2015
Raiffeisenbank Launches 7th Edition of Choose To Help Campaign

The charity platform for online donations is now open

For the seventh consecutive year Raiffeisenbank launched its Choose to Help charity campaign with 21 new socially significant projects in the field of healthcare, social care, culture, education and environment. The campaign will raise money in support of people struggling with kidney failure, families experiencing reproductive problems, children and women who are victims of domestic violence, ill and solitary elderly people, those in trouble in the mountains, for breast cancer screenings and the preservation of the cultural and historical heritage.

Traditionally Raiffeisenbank’s and the Raiffeisen Group’s employees in Bulgaria are the ones who raise the largest amount of funds by donating money for a project of their choice. To each employee’s donation, regardless of the amount, Raiffeisenbank adds 100 BGN. Money is raised through external donations as well, due to the generated awareness for the projects by the campaign’s media partners. The donations are directly transferred into the accounts of the relevant organisations.

„The six editions of Choose to Help so far have supported more than 160 projects with over 2 million BGN. The campaign will be implemented again this year with the help of the bank’s employees. Furthermore, alongside our participation, the external donations, which everyone can make, will also support the causes”, Oliver Roegl, Chairman of the Management Board of Raiffeisenbank, said.

As in previous years, the current projects of NGOs, foundations, hospitals, etc., included in the seventh edition of Choose to help are presented on the campaign’s internet site www.izberi.rbb.bg. The platform enables everyone to make a donation directly into the account of the project of their choice or online via the Pay.dir.bg system, as well as through Raiffeisen Online. The charity platform www.izberi.rbb.bg, which includes all 21 projects, is already active.

All causes included in the Choose to Help campaign have been carefully researched and selected to address a significant social issue, present the beneficiary’s capability to provide the workforce for its solution and subsequently report how the funds, raised for the cause, had been utilised.

Apart from the initially included projects, the employees will also be able to propose causes of their own choice, to be included in Choose to Help 2015. Donations for each of the campaign’s projects can also be made through SMS.


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