21 Key Achievements in Marketing Communications Now Shine Brighter

At a stylish ceremony held on 29 April 2015 the Bulgarian Association of PR Agencies (BAPRA) announced winners in the sixth edition of the prestigious PR contest BAPRA Bright Awards 2015. 21 key achievements in the field of marketing communications received the prestigious Bright Awards. The event took place at Rainbow Plaza business and congress center. This year the competition saw a record number of projects, 97 submitted by 19 communications agencies and 4 internal PR departments of companies and organisations, or nearly 13% more as compared to last year.

The ceremony was attended by five members of Bright Awards 2015’s international jury: Dr. Zehra Gyungyor, jury chairperson and International PR Association 2014 President; Ms. Binta Christine Hamerich, World PR Association (ICCO) General Manager; Mr. Christoph Zhinisti, international PR guru and social media expert with over 20 years of experience; Mr. John Sanders, Regional President of Fleishman-Hillard Europe, Middle East and Africa (EMEA) and talented artist with a deep passion for the history of the brand; and Damian Obala, Edgar founder. All members of the jury can be found here: http://www.bapra.bg/2015/bg/jury.

"It’s the first time I have visited Bulgaria and I’m quite excited to be here tonight as chairperson of the  international jury of  Bright Awards 2015. I am impressed by the level of projects that entered the competition and I believe that each of them is fully worthy of honours," Dr. Zehra Gyungyor said.

Guests attending the ceremony enjoyed the powerful performances of БALKANSKY, an enchanting mix of  traditional Bulgarian music and electronic sound and vision contributed to the amazing vibes of the night.

The prestigious BAPRA Bright Awards 2015 went to:

Agency of the Year - United Partners;

Sustainable Development Campaign - New Moment New Ideas for See Refugees Through New Eyes;

Special Event (2 first prizes ) - All Channels Communication Group for Soundtrack of Sofia and APRA Porter Novelli Group for Live Actively!

Innovative Campaign - All Channels Communication Group for Soundtrack of Sofia ;

Campaign by Internal PR Department - Bulgarian National Television for  Buy Bulgarian

Communication Campaign of the Year - All Channels Communication Group for Soundtrack of Sofia;

Communication Campaign in the Public Sector - APRA Porter Novelli Group for Majestic Danube - Untouched Natural Beauty and Cradle of Ancient Peoples;

Other agencies and companies that were awarded BAPRA Bright Awards 2015:

Agency of the Year

• All Channels Communication Group – 2nd prize;
• Publicis Groupe Bulgaria – 3rd prize;

Sustainable Development Campaign

• BBDO Group for Best Start for Every Child – 2nd prize;
• DeConi for Be an Eco Hero:Teach Everyone at Home to Collect Waste Separately! – 3rd prize;

Special Event

• Publicis Groupe Bulgaria for Office Under the Sky – 2nd prize;
• All Channels Communication Group for Mtel Media Masters 2014, Man is Endangered Species "- 3rd prize;

Innovative Campaign

• United Partners for EE Music - 2nd prize;
• M3 Communications Group, Inc. for The letter C is Everywhere" - 3rd prize;

Campaign Carried Out by Internal PR Department

• FOX International Channels Bulgaria for FOX International Channels Bulgaria - 2nd prize;
• AMI Communications Campaign for Modern Two- 3rd prize;

Communication Campaign of the Year

• Grozdanov Communications Consulting for Preventing the Adoption of the Harmful Law Against Commercial Chains - 2nd prize;
• M3 Communications Group, Inc. for Hepi li Si?, or Are You Happy?- 3rd prize;

Communication Campaign in the Public Sector

• Intelday Solutions for Youth on the Move Information Campaign, Sofia 2014 - 2nd prize.

Winners in the Sustainable Development Campaign category received an additional certificate from the Bulgarian network for corporate social responsibility csr.bg. The certificates were presented by Mr. Boris Kolev, CEO.

Sponsors: Rainbow Plaza, Dve events, Avendi, Brangaba, Coca Cola, Tekama, Zagorka and I-nature.

Partner organisations: Bulgarian Business Leaders Forum (BBLF ), Hellenic Business Council in Bulgaria (HBCB) and the Italian Chamber of Commerce in Bulgaria (Camera di Commercio Italiana in Bulgaria).

Media partners: Bulgarian National Television, Manager, Darik Nostalgy, Economy.bg, marketing360.bg, csr.bg, investor.bg, PR&Media News, actualno.com, expert.bg, dir.bg , myPR.bg, Econ.bg and b2bmagazine.bg.

For more information about BAPRA Bright Awards 2015 please check out social media using #BrightAwards2015 or send a message to office@bapra.bg.