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Maxim Behar at Davos: A PR Guy Never Grows Old

March 12, 2014
Maxim Behar at Davos: A PR Guy Never Grows Old

„Successful PR experts never grow old“, Maxim Behar told the World Communication Forum in Davos today during his special keynote speech that organisers had dubbed The True Life Story of a Top Industry Leader. “Life is so dynamic that if you decide, even for a single day, to stay out of the flow of news and the care for your clients, even if you’d had enough and want a day off, you could find yourself to be out of the game on the next day”, Behar said.

Maxim Behar presented his definition of PR: “Saying the truth so people like it” adding truth was the key element of it. He told the audience a number of stories from his profound professional experience spanning the 20 years he has been in the business.

During his keynote speech Behar took dozens of enquiries from the crowded room. Nikolay Nedelchev, Bulgarian Association of PR Agencies Chairman, and Alexander Hristov, Bulgarian PR Union Chairman, were  in the audience too.

Nearly 200 representatives of 37 states from all continents are taking part in the forum at Davos this year. Discussions  are held on major issues of contemporary communications, with social media and corporate social responsibility high on the agenda.  Speakers at Davos included world experts such as Paul Holmes, Eric Maillard, Lars Hilse, Virginie Coulloudon, Gianni Catalfamo, Michael Ambjorn, Stuart Bruce, Sergey Zverev, Ardi Kolah as well as Scott E. Fahlman, the   person who suggested using :-), the first emoticon.

About Maxim Behar
Maxim Behar is founder and CEO of M3 Communications Group, Inc. and has more than 25 years of profound experience in public communications. He is a creative and influential person in Bulgaria’s political and business life. Since January 2012 Maxim Behar has been in charge of the Prague Office of global communications corporation Hill+Knowlton Strategies and since 2013 he is vice president of ICCO, the global communications association.

http://www.maximbehar.com

About World Communication Forum

The World Communication Forum at Davos, Switzerland aims at convening experts and innovators in the field of communication providing a platform for exchange of ideas and for discussion of practices, trends and strategies.

http://www.forumdavos.com/

 


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