The project addresses one of the main challenges of modern society - nature conservation, reducing greenhouse gas emissions by limiting deforestation and developing sustainable business. The solution is to stop printing and distributing over 1.5 million paper invoices per month. Electrohold is the first electricity supplier to household customers to stop issuing paper invoices on a large scale after a change in its General Terms and Conditions. The goal is to protect the environment and provide a higher quality, timely and reliable service to customers.

The whole society benefits from the project - both outside and inside the company. The information campaign is targeted at the whole society, with the goal of educating and building habits for a more sustainable way of life. The goal is to reach the maximum number of people through applying various marketing and communication strategies in an integrated nationwide campaign.

The project lasted for six months. As a socially responsible company in the energy sector, sustainability is one of our priorities.

A large-scale information campaign was implemented to explain the advantages and benefits of e-invoicing and how important it is to implement sustainable practices in everyday life. It included: Advertisement: - Broadcasting of television advertising and radio advertising - Online campaign with banners, posts and advertising on social networks (LinkedIn, Facebook, Instagram), YouTube, Google - Outdoor advertising through billboards in populated areas and on the country's road network, as well as in the capital's Metropolitan Communication through own § partner customer channels: - Information on Electrohold's own websites and channels on Facebook, LinkedIn § Instagram - Information on the back of customer paper invoices - Brochures, posters, videos in the company's shopping centers and partner organizations Media communication: - Press releases - Publications and interviews in the media Communication to stakeholders: - Meetings with the mayors of 10 regions in Western Bulgaria Internal communication: - Information on the internal channels of Electrohold

The company has a consistent policy in this regard through the launch of the electronic invoice service more than 10 years ago. As a result of these efforts, in 2023, Electrohold received approval to change the its General Terms and Conditions and introduce electronic invoices for all household customers. At the end of the active information and education campaign, over 700,000 customers now receive e-invoices, and the number continues to grow. The large-scale roll-out of e-invoicing is applicable to all businesses that provide services to end customers. The leadership, experience and sustainable practices, implemented by Electrohold, in this massive campaign can be followed by other companies.