Project - GPLO and For Our Children

Company

Category

Award for Cause-related Marketing

Project description

Project Aim

More than 400 000 children in Bulgaria live at risk of poverty and social exclusion, and more than 32 000 are children with disabilities. These children are a significant part of our country's future and their full integration into every sphere of public and social life from an early age is of paramount importance for the stability and development of our society. The solution that the project proposes is, in cooperation with an organization that is most familiar with the material and spiritual needs of these children, to provide financial resources that will be fairly distributed for their most significant needs, and with the initiative Notebook "For Our Children" to give a field for creative expression to these children so that they may feel significant and heard in society.

Project Target Group

The project targets children at risk. With the funds donated by GPLO, the project will support at least 3000 children and their families within 2024. The creative aspect of the project - "The Notebook" - is aimed at all children at risk that the Foundation reaches, so that they can see that their opinion expressed in words and drawings is heard in society and have an incentive to continue expressing it. Link: https://www.paperturn-view.com/?pid=ODc8780392

Project Duration

GPLO's overall social responsibility policy is focused on the material and non-material support of the children and young people and talents of Bulgaria, because our team believes they are the future of our country and it is the duty of every responsible business to support them. This year-long project is an integral part of this policy, crucial for our company since its establishment.

Project Activities

The financial aspect of the project is a donation to For Our Children Foundation within their annual charity auction. The creative aspect of the project is the publication of a Notebook “For Our Children“, which includes drawings by children from the Foundation on the topic "What is a good deed for you?" and their short answers to this question. The Notebook aims to express solidarity with the creative activities of children at risk and to further promote the Foundation's activities. The stages were: - Formulation of the idea of the project Notebook "For Our Children" by the Business Development Department - Communicating the project idea to the partner - Identification of children who are willing to participate in the project and communication of the idea to them by teachers in the Foundation - Creating the drawings and collecting responses from the children - Arranging and organizing the responses and drawings into a meaningful booklet by the GPLO Business Development Department - Technical processing and printing of the booklet - Distribution of the paper booklet to GPLO clients and partners - Promotion of the booklet through the social channels of GPLO and the Foundati

Project Results

The financial donation made within the project will support the early childhood development of children at risk and their families. According to For Our Children Foundation, the funds will support at least 3000 children and their families in 2024. Notebook „For Our Children“ gave its young artists, as well as the other children the Foundation works with, confidence that they and their creativity are visible and valued in society. The popularization of the Notebook among GPLO's clients and partners gave information about the Foundation's activities to a wider range of people. A number of them said that thanks to the booklet they had sought and found additional information, both about the activities of the Foundation and about children at risk in the country in general.