Project Aim
The My Green City initiative is implemented in line with The Coca-Cola System's global commitments to achieve by 2030 the equivalent of 100% collection and recycling of every bottle or can sold by the company, and by 2040 to become in a carbon neutral company. In support of this goal, through volunteer work, Coca-Cola employees throughout the country separately collected 1.4 tons of plastic, aluminum paper and glass, as well as nearly 2 tons of household waste. Through My Green City, we continue to share common values with our employees and their families for the more sustainable development of local communities and our planet, striving to also set a good example for our partners and customers and involve them in the cause.
Project Target Group
The project benefits society by contributing to its activation and more sustainable development through the protection of Bulgarian nature. It includes volunteers from The Coca-Cola System across the country, employees - their families and friends, partners and citizens. The goal is to attract more and more volunteers from the country to participate in the organized activities. In the initiative in 2023, 1000 volunteers participated in various cleaning and reforestation actions.
Project Duration
The project has been implemented annually for 16 years. As part of the previous sixteen editions of the campaign, employees from The Coca-Cola System in Bulgaria succeeded in greening, cleaning and refinement locations, forest spaces and parks. For the last five editions of the initiative alone, volunteers managed to plant over 7 acres of forests, collect 5000 bags of waste from 15 locations, clean over 30 km of coastal areas and transform 10 bus stops in Sofia into containers for plastic.
Project Activities
Within the project, in 2023 cleaning activities were organized in 7 cities in Bulgaria, with the participation of 1000 volunteers from the Coca-Cola System in Bulgaria and their relatives. Also, two afforestation campaigns in Plovdiv and Sofia.
As part of the project, several trainings were organized with group organizers. Information about the project was distributed internally in The Coca-Cola System in Bulgaria among 3000 employees and among our partners, following a strategic communication plan.
The results of the 3 events were publicized internally and externally. More than 60 materials, interviews and participation in forums dedicated entirely or related to the program were published. Among those who reflected the achievements of the volunteers in My Green City in 2023. TV, print and online media such as bTV Media Group, Dir.bg, 24 chasa, Actualno.com, View Sofia, Girls from the city, Boulevard Bulgaria, Focus Agency, Standart News, Maritsa, Pod tepeto, Plovdiv 24 and a number of others have been proven national and regional media. The published content in the various media channels, social networks and partner platforms reached over 2.5million readers and users within 2023
Project Results
As a leading company on the Bulgarian market, our responsibility at Coca-Cola is to work for the protection of the environment and nature and preserve it for future generations. Proof of our efforts in this direction is the longevity of our volunteer campaign "My Green City", which has turned 16 years old. Thanks to the efforts and dedication of each volunteer, we make our cities more beautiful and clean. In 2023, we achieved the following results:
- 1000 volunteers and 4000 volunteer hours
- 7 locations: Sofia, Plovdiv, Varna, Burgas, Stara Zagora, Veliko Tarnovo, Pleven
- Separately collected 1.5 tons of plastic, aluminum paper and glass and nearly 2 tons of household waste
- 40 planted trees in inter-block space in Lauta district, Plovdiv
- 20 planted trees in South Park, Sofia