The growth of digital payment services and methods is one of the instruments for bringing light to the grey economy - a key priority of Paysera.bg. By introducing new payment methods and limiting cash payments, the company seeks to provide greater transparency and reduce vicious practices. The first major goal is to improve the customer experience. The availability of various payment methods with simple and user-friendly processes affects not only customer satisfaction but also their decision to finalize their purchase. Another important aim is to make eCommerce more accessible by offering more profitable features for merchants. PIS can be linked to several banks at once without having to sign a separate agreement with each bank.

Paysera.bg's digital payment services are targeted at merchants operating in the country and abroad who want to have a global payment solution at affordable prices. Companies engaged in foreign trade have the highest costs for online payments and therefore PIS is suitable for these businesses. Currently, over 1000 e-shops in Bulgaria use the payment getaway Paysera Checkout, which provides PIS, and globally for the group are more than 6000 merchants.

The preparation of the project took almost 6 months, and the service has been active for almost half a year. The implementation of PIS is part of Paysera.bg's strategy to continuously improve its services and offer new opportunities to its business clients to be more competitive. PIS has high efficiency, easy application and management, and low prices. The added value of the service is in placing the participants in the payment market on equal terms in the name of a better customer experience.

The first stage of preparation includes environmental analysis, good practice studies, and a project management plan. The next step is negotiations with the banks. Although the EU PSD2 Directive obliges them to grant access to third parties, traditional banks cannot quickly adapt to the more flexible way of working that is typical of fintech companies due to already existing integrated complex systems. The team had to assist the banks as much as possible in the preparation of the processes. The third point is the technical preparation of the system and the provision of the required certificates for PIS. This includes programming the connection between the systems and integrating the application programming interfaces (APIs) of banks and other financial institutions into the Paysera Checkout system. The test period was needed to check the service for possible errors and problems in the payment process. The communication campaign includes organizing events promoting the new service - webinars, participation in partner events, media interviews, educational materials, demo video, and more.

The new payment method was automatically added to Paysera Checkout without any action from the merchants. Since the launch of the service, there has been a steady increase in the number of transactions of about 10-15% on a monthly basis. Almost 80% of them are through Revolut, as the process is faster and easier than traditional banks. The indisputable advantage of PIS, a key factor for high efficiency, is the affordable price. The service has the lowest commissions on the market and even has a legally set ceiling - up to 0.50 EUR per transaction regardless of the value of the purchase. In practice, the use of PIS can reduce merchants' costs by more than 50% compared to accepting bank card payments.