Project - "Step for you, confidence for them"



Award for Cause-related Marketing

Project description

Project Aim

Donation of funds from the sale of Cedralex product under the support program "Starting an independent life" of SOS Children's Villages Bulgaria, created for young people who grew up with SOS care, who are about to face the unknown and the challenges of independent living. The aim of the campaign is to help the young people from SOS Children's Villages Bulgaria, who are already students, to complete their education through the funds raised; for those who are about to start work - to prepare for independent living, and for those who are already working - to receive the extra support they need to get back on their feet.

Project Target Group

End customers. Target group of digital advertising - women 25-64 years

Project Duration

The campaign was held from 01.05.2021 till 31.07.2021 for the first time this year. The plan is to do it annually in the future.

Project Activities

Communication through the digital and print channels of the partners – pharmacies and chains, as well as on spot in the pharmacies with wobblers, posters and information from pharmacists to patients and customers. Moreover, through celebrities - goodwill ambassadors, sharing about the campaign through their profiles on social networks. Also promoting the campaign through the digital channels of Servier and the partners from SOS Children's Villages Bulgaria. Publications in:,, and other digital media.

Project Results

The donated amount is BGN 15,000. With the digital Facebook campaign, the audience reached is over 400,000 people with over 1,300,000 impressions.