Project - National awareness campaign "Hands Up for Your Legs"



Award for Cause-related Marketing

Project description

Project Aim

The campaign "Hands up for your legs" 2020 is organized by Bulgarian National Society of Vascular and Endovascular Surgery and Angiology, with the support of Servier and, as its main goal is to raise awareness about Chronic Venous Disease - public awareness on the risks of varicose veins, early symptoms and the need for early diagnosis and its timely treatment. Untreated venous disease could lead to life-threatening conditions in the advanced stages of the disease and deterioration of quality of life as well. That is why it is important for people to know the symptoms and in the early stages, when the disease can be controlled and affected by appropriate therapy, to see a doctor and start treatment.

Project Target Group

According to a large global study, Chronic Venous Disease affects over 50% of people and in 58% of cases progresses over a 10-year period. Statistics show that women suffer twice as much as men because of hormonal imbalances and physiological changes that occur during pregnancy. „Hands up for your legs“ is a national campaign, aimed at anyone who has complaints such as heaviness and tiredness in the legs, varicose veins and other manifestations of venous disease.

Project Duration

For more than 25 years, Servier has been actively supporting Bulgarian Society of Vascular and Endovascular Surgery and Angiology in their mission to improve quality of life of patients with Chronic Venous Disease. In 2020, „Hands up for your legs“ initiative is being organized for the second year in a row and includes national information campaign and free examinations across the country for early diagnosis and prevention of Chronic Venous Disease.

Project Activities

Campaign starts with a press conference at which the Chairman of the association Prof. V. Petrov, as well as members of the Management Board Prof. Stankev, Prof. K. Girov, Prof. Chervenkov present the idea behind the campaign, the need of conducting it and the benefits for increasing public awareness of Chronic Venous Disease. During the campaign numerous participations of experts in health TV shows and radio programs are performed, training and explanatory meetings with GPs and specialists also, educational articles and interviews of experts in the field of venous disease are published. Free preventive examinations are organized in 8 major cities in the country during the Days against Chronic Venous Disease, as part of „Hands up for your legs“ campaign. Examinations are announced in the press conference and in the media, on TV as well, on website and FB page of The schedule and registration take place on The actress Desi Bakardzhieva, as an ambassador of the campaign for a second year in a row, actively supports it and is regularly involved in interviews and activities in online media and digital channels.

Project Results

Due to increased interest from previous years, in 2020 free examinations have been expanded and are held in more cities. Out of a total of 1,085 reservations, a total of 784 examinations were conducted in 8 cities in the country - Sofia, Varna, Burgas, Plovdiv, Ruse, Stara Zagora, Pleven, Vratsa, Veliko Tarnovo, Sliven, Yambol, Haskovo, Svilengrad, Asenovgrad, Pazardzhik and Samokov. Some of those were canceled due to pandemic situation. During the examinations, 84% of the patients were diagnosed with CVD and received necessary medical advice and therapy from the specialists.