In 2020, CEZ in Bulgaria launched the initiative "Together we can do anything", together with the organization "Hope and Homes for Children - Bulgaria", in order to support vulnerable families with children to overcome the negative effects of the COVID-19 pandemic. As part of the campaign, CEZ took over the payment of electricity bills for these families by the end of March 2021. CEZ, in partnership with Technomarket, purchased and delivered new household appliances to their homes. The initiative continued with a fundraiser among CEZ employees to buy Christmas gifts, food, clothing and shoes for another 400 needy children from 199 families in different parts of the country. The company doubled the funds raised.
Project Target Group
The initiative started with 12 families with 22 children in an extremely difficult situation.
Subsequently, another 400 children from 199 families from the districts of Burgas, Vidin Vratsa, Veliko Tarnovo, Kardzhali, Haskovo, Stara Zagora, Sliven, Sofia, Sofia district, Pleven and Yambol were included, with whom the organization works and supports.
The initiative lasts from May 2020 to April 2021. It is part of CEZ overall social responsibility policy in Bulgaria for sustainable development. Part of this policy is to support local communities and help Bulgaria's children reach their full potential.
The team of CEZ in Bulgaria and "Hope and Homes for Children - Bulgaria" worked together to promote the initiative through publications, press releases, interviews, as well as daily posts on Facebook and the websites of CEZ and "Hope and Homes for Children - Bulgaria ". More than 500 publications in the media and many shares of posts on social networks have been made.
The campaign started in April 2020 with the payment of electricity bills to 12 families in the districts of Vidin, Vratsa, Pleven, Sofia region and the capital by the end of March 2021. Subsequently, new electrical appliances were purchased and delivered for the families included in the campaign. A charity event among CEZ employees in Bulgaria, carried out in December 2020, provided children from those families and 400 other children with whom "Hope and Homes for Children - Bulgaria" works with clothes, shoes and Christmas gifts.
The initiative „Together we can do anything” supported high-risk families in need, severely affected by the COVID-19 pandemic. Paying their electricity bills and providing energy-saving appliances allowed the rest of the family budgets to be invested in other expenses for the children. The families managed to live through these difficult times and improved their skills to cope with their available budgets. Emotionally, these families felt supported, protected, cared after and appreciated the help. The joint campaign created conditions for sustainable support and strengthening of these families. The main evidence were the smiles, the tears in the eyes of the families and the thousands of expressed and unexpressed gratitude.