Bella Bulgaria is the country’s food industry leader and employs more than 3,000 people in Bulgaria. Its portfolio consists of more than 200 products. It is a leading company in the meat processing industry (55%), rolled and dough pastry (>90%) and the biggest Bulgarian producer of margarines. Its most popular brands are BELLA, Familia, Tommi, LEKI, Sachi, Naroden, etc.
The company operates nine processing plants with a daily capacity of over 300 tonnes, high-technology monitoring of production processes and quality management systems (ISO 9001:2000, IFS).
The company exercises direct control over the market. It distributes directly to more than 12,000 outlets and all retailer chains in the country.
The company develops a successful business in Southeast Europe as well. There is a commercial structure in Romania and fully established distribution network in Greece. It produces private labels for the Turkish market. It exports to four continents and its products are highly competitive in the markets of the USA, UK, Canada, Australia, Belgium, Portugal, Spain, Turkey, Slovenia, Lithuania, Estonia, Latvia, Armenia, Iraq, Czech Republic, Moldova, Cyprus, Dubai, Netherland, etc.
The company’s sound business strategy, its application of world know-how in different areas and its financial stability contribute to its high credit rating at home and abroad and guarantee the success of all its new activities. Its image of an ethical and socially responsible organization is an additional guarantee for success in any business operation. Bella Bulgaria is engaged with initiatives in the realms of ecology, education and culture.