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L’Oréal Bulgaria


L’Oréal Bulgaria

L’Oréal is the number one cosmetics group in the world. For the past 110 years it has devoted its energy and competences to one business: beauty. Today, L’Oréal operates in over 150 countries on 5 continents (L’Oréal Bulgaria was established in 2006), has over 85,400 employees, 21 research centers and 500 patents registered in 2020 only. Its portfolio consists of 35 global brands - a variety of high-quality cosmetic products: makeup, hair & skin care, fragrances, etc., which are present in all distribution networks: mass market, pharmacies and drug stores, beauty salons, e-commerce, etc. 

Beauty and science are embedded in the company's DNA. From L’Oréal’s very first hair dye in 1909 to the innovative Beauty Tech products and services today, the company’s number one goal has always been to satisfy the natural human pursuit of beauty, which has existed since the beginning of humanity. It’s a universal aspiration which crosses time, countries, and cultures. 

As a market leader, L’Oréal is aware of its important role to set an example. With the new sustainability “L’Oréal for the Future” programme, the company pursues ambitious sustainability goals throughout the chain and aims to inspire the whole industry to take actions too. One of the strongest CSR initiatives of the company locally and internationally is For Women in Science programme. The project has a long history worldwide and plays a crucial part in L’Oréal’s long-term corporate social responsibility strategy. Ever since it was launched in 1998 in partnership between L’Oréal and UNESCO, the programme aims to support scientific advance, to promote the role of women in science, and diversity. From the start of the initiative in Bulgaria in 2010 until today the programme has recognized 30 talented women researchers with a prize fund of over 150,000 EUR.