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ZAGORKA has a history of more than 120 years since the opening of its brewery in Stara Zagora. In 1994 ZAGORKA AD joined the global HEINEKEN family. ZAGORKA is committed to developing its business sustainably and responsibly through its Sustainable Development Platform “Brew a Better World”, by focusing its efforts on three areas in which it can make a positive difference: environment, social sustainability, and responsible consumption. 

In 2013, the Ministry of the Environment and Water awarded Zagorka AD with the “Green Bulgaria” award for a business with a comprehensive contribution to environmental protection. Since 2015, Zagorka has won first places in the “Greenest Companies in Bulgaria” competition in the FMCG sector and is the greenest and most responsible company in the beer industry, according to consumers. 

The company’s portfolio offers a variety of high-quality products that meet the taste of the demanding Bulgarian consumer – Zagorka, Heineken, Ariana, Birra Moretti, Amstel, Stolichno, Starobrno, Desperados and The Apple Thief cider. In support of responsible and moderate consumption, Zagorka Brewery offers a portfolio of non-alcoholic offers with 0% alcohol: Zagorka 0.0%, Heineken 0.0 and Ariana Radler 0.0%. 

Over the years, the campaigns of ZAGORKA in support of responsible consumption are "When you Drive Never Drink", "Game Over - Alcohol is not a Game", "Dance More, Drink Slow", "Moderate Drinkers Wanted" and other. From 2023, ZAGORKA supports the activity of the National Helpline for Drugs, Alcohol and Gambling (NILNAH) of ARZ Solidarnost that aims to promote responsible consumption and prevention of alcohol addiction.