dm drogerie markt – the favorite place to shop for drugstore goods of the Bulgarians
With its entry into Bulgaria in 2009, dm drogerie markt has offered an entirely new format for drugstore goods shopping, which places the person in the center of the activity - as a client, employee or partner. Thus, the company has brought to us its convenient and Europe's preferred shopping model for personal hygiene, cosmetics, baby, pet, home cleaning and other goods. It offers a huge selection of over 14,000 products in one place, fast and convenient shopping and competent consultation.
People were fascinated by this model, and dm's stores quickly became the favorite place to buy drugstore goods and to learn about the latest trends and innovations in the sector. As a result, in the recent years dm Bulgaria reported double-digit turnover growth rates - over 20% in 2016 and close to 16% in 2017.
To be close to the people, the company is also opening up to 8-10 new stores per year, and by the end of 2017 their number is 71 in 25 cities. Thus, dm Bulgaria is the largest chain specialized in the trade of drugstore goods in the country.
The dm’s entry into Bulgaria has also changed the definition of an own brand. The company's brands quickly became the clients’ favorites with their high-quality at a reasonable price. They are produced mainly in Germany at the highest standards, as environmentally friendly as possible and they not tested on animals. That's why Balea, alverde, babylove and dmBio are among the most recognizable brands in the country, according to various marketing studies.
With its own brands, dm also meets the yet growing interest in the healthy lifestyle. The company is one of the few to have its own brands of certified natural cosmetics - alverde and bio foods - dmBio. They make up an enormous percentage of the nearly 900 bio and natural products offered - 440 of them are certified natural cosmetics, 180 - baby foods, and 270 others are organic food for adults.
The company will continue its development, and more and more people will be able to take advantage of the dm’s convenient drugstore goods shopping model. The plans for 2018 are to open 8-10 new stores and the investments will be over BGN 7 million.
dm: Here I am a person, here I am shopping
