Coca-Cola Bulgaria is the local subsidiary of The Coca-Cola Company and opened its first office in Bulgaria in 1992. As owner of the brands bottled and distributed by Coca-Cola HBC in Bulgaria, the company is responsible for the marketing and execution strategies of the existing portfolio and the R&D of new innovative beverages. The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, together with Fanta, Sprite and Schweppes, the portfolio includes some of the world’s most valuable beverage brands, offering soy-based beverages, ice tea, waters, smoothies, juices and nectars, coffee, sports drinks, smartwater, coconut water and so on.
The company is constantly transforming its portfolio, from reducing calories in the drinks to bringing innovative new products to market. Coca-Cola is also working to reduce their environmental impact by replenishing water and promoting recycling. With company’s bottling partners employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more for the company in Bulgaria at www.coca-cola.bg or the global magazine at www.coca-colacompany.com